99.9 The Fan

Capitol Broadcasting adds ESPN Deportes

Posted October 5, 2009
Updated October 6, 2009

— Spanish-speaking sports fans in the Triangle can now turn to ESPN Deportes Radio on 1550 AM (WCLY) as Capitol Broadcasting Company continues to add to its sports radio programming options.

ESPN Deportes Radio has been serving Hispanic sports fans in the U.S. since 2000 and offers a variety of sports talk programming and events, highlighted by exclusive, national Spanish-language broadcasts of Major League Baseball, Mexican League Soccer, UEFA Champions League and NASCAR. ESPN Deportes Radio 1550 AM in the Triangle will be the third affiliate in the Southeast, after Florida and Knoxville, Tenn.

Launching ESPN Deportes Radio 1550 AM allows Capitol Broadcasting to serve the sports listening needs of the area’s growing Hispanic population. According to the U.S. Census Bureau, the Hispanic population reached 45.5 million on July 1, 2007. In North Carolina alone, there are more than 640,000 Hispanic residents.

“We understand the strong interest in sports throughout our region and want to offer quality programming to the very diverse sports fan base in the Triangle,” said Brian Maloney, General Manager of CBC’s sports radio properties. “It is exciting to be able to offer the first Spanish-language sports station to serve our growing Hispanic community in the Triangle.”

Capitol Broadcasting Company, Inc. is the parent company of WRAL-TV and owns and/or operates WRAL Digital, WRAL-FM, WRAL-HD2, WCMC-FM, Microspace, CBC New Media Group and Wolfpack Sports Marketing in Raleigh, NC; WJZY-TV and WMYT-TV in Charlotte, NC; WILM-TV and Sunrise Broadcasting in Wilmington, NC; WRAZ-TV and The Durham Bulls in Durham, NC; and real estate interests including the American Tobacco Project and Diamond View office buildings in Durham, NC.

In August, CBC announced it would expand its radio sports coverage in the Triangle by acquiring 620 The Bull (WDNC), WCLY and the rights to the sports programming on 850 The Buzz (WRBZ). The addition of these stations will complement Capitol’s 99.9 The Fan ESPN Radio, which began an all-sports format in the fall of 2007. The launch of ESPN Deportes 1550 AM (WCLY) is the first move in the sports radio programming restructuring.
 

13 Comments

This story is closed for comments.

Oldest First
View all
  • Clifftopper Oct 5, 11:20 p.m.

    PC? Political correctness is what Capitol Broadcasting is exhibiting.

    "We understand the strong interest in sports throughout our region and want to offer quality programming to the very diverse sports fan base in the Triangle," said Brian Maloney, General Manager of CBC's sports radio properties. "It is exciting to be able to offer the first Spanish-language sports station to serve our growing Hispanic community in the Triangle."

    Gag.

  • gunnyhighway Oct 5, 10:35 p.m.

    In addition, it's an insult to those with Hispanic ancestry to imply that people who are... View More

    — Posted by Clifftopper

    Easy now. No PC in here! Lighten up!

  • Clifftopper Oct 5, 2:49 p.m.

    In addition, it's an insult to those with Hispanic ancestry to imply that people who are Hispanic can only speak and understand Spanish.

  • Clifftopper Oct 5, 2:46 p.m.

    There a federal regulation that in order to be a naturalized citizen one must be able to read, speak and understand English. Therefore this effort is for the most part aimed at illegal aliens, who we should not be acclimating and welcoming into our community.

  • Hokies94 Oct 5, 2:30 p.m.

    I totally agree with allaboutunc. They should learn to speak our language; period. Do you know how many illegals are here right now?

  • mccpry2 Oct 5, 1:47 p.m.

    I just want to know when the Packman show moves to 99.9.

  • pappy1 Oct 5, 1:43 p.m.

    As an addendum to my previous quote - I am sure Capitol Broadcasting will see a surge in advertising revenue from this addition. NOT

  • pappy1 Oct 5, 1:41 p.m.

    Yep...It's complement vs. compliment.

    As far as ESPN Deportes - DILLIGAF?

  • gunnyhighway Oct 5, 1:30 p.m.

    Whoopee!!!!

  • Me again Oct 5, 12:17 p.m.

    Porque?

More...

 

 

  • ACC: North Carolina at Virginia

    Tomorrow at 12:25 pm on WRAL-TV

  • NFL: Seattle at Carolina

    Sunday at 1:00 pm on WRAL-TV

  • NFL: Indianapolis at Pittsburgh

    Sunday at 4:25 pm on WRAL-TV

  • Logan Zone with Steve Logan

    Tomorrow at 10:00 am on 99.9 The Fan

  • NFL: Carolina Panthers vs. Seattle Seahawks

    Sunday at 1:00 pm on 99.9 The Fan

Scoreboard
Local
9:30pm Tonight
EDM
CAR
8:07pm Tonight
SFG
KAN
7:00pm Tonight
ORL
DAL
 
7:30pm Tonight
TOR
NYK
 
8:00pm Tonight
MEM
MIA
 
8:00pm Tonight
CHI
MIN
 
8:00pm Tonight
HOU
SAN
 
9:00pm Tonight
UTA
PHO
 
10:00pm Tonight
LAL
SAC
 
10:30pm Tonight
GSW
DEN
 
10:30pm Tonight
LAC
POR
 
7:00pm Tonight
CIN
SFLA
7:30pm Tonight
SALABAMA
TROY
9:00pm Tonight
BSU
BYU
10:00pm Tonight
CAL
OREG
7:00pm Tonight
NJD
DAL
8:00pm Tonight
WIN
TAM
9:00pm Tonight
COL
VAN
9:30pm Tonight
EDM
CAR
10:00pm Tonight
ANA
CLB