ACC can be king of basketball & beers
Posted February 28, 2014
According to the Austin American-Statesman, beer and wine sales have been approved by the Texas athletics department. Kegs were already tapped for men's basketball this week. Booze will continue to flow for other events such as baseball and the spring football game in April.
Since universities are constantly exploring ways to create new revenue sources, it was only a matter of time before more schools started green lighting alcohol sales. So which will be the next athletic department to follow suit?
Think bigger. Think the entire ACC.
However, don't sell the standard stuff. The conference has an incredible opportunity to make a ton of money serving a niche audience with small batch brews with ACC tie-in names.