ACC completes assimilation of Big East with new logo
Posted May 29
The Atlantic Coast Conference couldn't just update their official logo. Simply instructing media outlets and other interested parties to employ the conference's new "Brand & Style Guidelines" lacks sizzle.
The new ACC logo needed an origin story so awesome it would make "Batman Begins" pale in comparison.
"Set in a custom-designed font created specifically for the league, the logo leans forward toward the conference’s ever-present goal of excellence," the Atlantic Coast Conference stated in a press release. "The lettering is accentuated by a bold, silver underline that symbolizes the ACC’s journey toward a bright future."
Wait, so they didn't discover this logo frozen in ice at the bottom of the ocean like Captain America? That's not very exciting.
“The ACC is well-positioned for many future successes and we are pleased with our new branding that reflects our limitless potential,” Commissioner John Swofford said. “The new, contemporary look modernizes and energizes the ACC mark, and, at the same time, still reflects the league’s history and rich tradition.”
Hold up, Swofford didn't find this logo inside of a spaceship that had crashed on a Greensboro farm field like Superman? Oh.
All joking aside, the Atlantic Coast Conference is just doing what any other corporate entity would do in a re-branding campaign. The flowery prose is meant to justify the unknown sum of money it took to come up with a logo that looks suspiciously like the logo half of this reconfigured ACC came from.
You are what you eat. pic.twitter.com/Zp1uQNCtXK— Joe Ovies (@joeovies) May 29, 2014