ECU

East Carolina athletics announces strategic plan

Posted January 28, 2014

East Carolina Logo

The East Carolina University Department of Athletics, under the leadership of Jeff Compher, has unveiled an UNDAUNTED Strategic Plan, which will serve as a road map that will guide decision-making and operational efforts over a three-to-five year period.

“Thank you to the many people who contributed to this plan,” said Compher, who will complete his first full year as ECU's athletics director on April 30. “Their work will be used as a living document to guide us during our transition into the American Athletic Conference, while we stay focused on our primary goal of educating our student-athletes and serving as a point of pride for our University, community and passionate fan base.”

The primary aim during the detailed planning process, which was initiated in September of 2012, was to create a strategy to establish goals and priorities for ECU Athletics that enable efficient and effective management consistent with its core values and understanding of the department's future mission and vision. While attainable and measurable goals are outlined to guide the department through the 2018-19 academic year, the intent of the plan is to remain fluid and be in a position to adapt as conditions warrant.

The release of the inclusive plan also affords ownership across the university and local community. Over 80 individuals representing athletics staff and coaches, student-athletes, university administration and faculty, ECU Student Government, Pitt/Greenville Chamber of Commerce, Pirate Club and Board of Trustees participated in its compilation.

Seven strategic priority areas were identified – Academics; Student-Athlete Well-Being; Competitive Excellence; Increase of Brand Awareness & Institutional Reputation; Integrity, Accountability and Compliance; Resources and Fiscal Management; Operations and Organizational Management. Committees were established for each core evaluative area and were comprised of both internal and external constituents.

Key concepts of the mission, vision and core value statements developed at the beginning of the process were condensed into two succinct, defining and indigenous phrases to not only provide guiding principles for all Pirates, but help articulate the East Carolina story in many different settings:

THE PIRATE CREED
We Are UNDAUNTED...
- In our PASSION
- In our SERVICE
- In building LEADERS
- In winning CHAMPIONSHIPS
We Are The Pirates of ECU

THE PIRATE CODE
Pirates First…
Family
Integrity
Respect
Student-Athletes
Teamwork

The goals and strategies identified in East Carolina’s UNDAUNTED plan will be subjected to regular assessment and evaluation to ensure progress. Collaborative working relationships will be an expected result of the process and all respective initiatives and directives will solely be based on meeting the department’s overall objectives.

Strategies and timelines for achieving goals outlined in the plan are clear, but various implementation details still in the development process will follow in a manner that respects fiscal responsibility and congruency for all divisions responsible for the realization of each goal.

Of the strategic priorities, an updated brand identity initiative will be recognized immediately with the inclusion of ECU’s revised primary mark on the release of the UNDAUNTED document. Remaining logotypes, name, word marks and fonts, along with a style guide, will be unveiled Wednesday in association with the department’s branding announcement.

2 Comments

Please with your WRAL.com account to comment on this story. You also will need a Facebook account to comment.

Oldest First
View all
  • PirateGrad2009 Jan 31, 2014

    View quoted thread


    Agree. The video is very well done, but the logo needs to be altered or it'll take some time to be accepted by the Pirate Nation

  • tcoutouzis Jan 28, 2014

    I do not like our new logo. It looks too cartoonish. The undaunted video is great.

TV
  • ACC Basketball: Miami at Wake Forest

    Tomorrow at 8:00 pm on WRAL-TV

  • CBB: UNC at Boston College

    Saturday at 12:00 pm on WRAL-TV

  • CBB: NC State vs. Wake Forest

    Saturday at 2:00 pm on WRAL-TV

NFL Scoreboard
Sunday, Jan. 22
Green Bay 12:05 PT1:05 MT2:05 CT3:05 ET20:05 GMT4:05 北京时间1:05 MST3:05 EST2:05 CT0:05 UAE (+1)15:05 ETNaN:�
Atlanta 
Pittsburgh 3:40 PT4:40 MT5:40 CT6:40 ET23:40 GMT7:40 北京时间4:40 MST6:40 EST5:40 CT3:40 UAE (+1)18:40 ETNaN:�
New England 
CME Tour Champ (LPGA)
PosNameScoreThru
1C. Hull-19F
2S. Ryu-17F
3J. Song-15F
4tM. Martin-14F
4tB. Recari-14F
4tA. Jutanugarn-14F
7I. Chun-13F
8tS. Feng-12F
8tA. Yang-12F
10tL. Ko-11F
View Full Leaderboard
 
SA Open (EURO)
PosNameScoreThru
1G. Storm - z-18F
2R. McIlroy - y-18F
3J. Smith-17F
4D. Burmester-15F
5tT. Aiken-14F
5tT. Fisher, Jr.-14F
7tA. Bjork-13F
7tD. Drysdale-13F
7tM. Korhonen-13F
7tE. Molinari-13F
View Full Leaderboard
z = Won in Playoff   y = Lost in Playoff
 
ATP Scoreboard
Monday, Jan. 16
Australian Open (ATP/WTA)
First Round
F. Delbonis3 4 4   
S. Johnson6 6 6   
(12) J. Tsonga6 6 65 6  
T. Monteiro1 3 77 2  
(16) L. Pouille0 6 3 4  
A. Bublik6 3 6 6  
F. Bagnis68 3 1   
D. Evans710 6 6   
S. Darcis3 6 6 6  
S. Groth6 3 2 2  
(23) J. Sock6 77 6   
P. Herbert4 64 3   
B. Fratangelo77 5 6 2 2 
N. Rubin64 7 3 6 6 
M. Granollers7 3 2 0  
D. Sela5 6 6 6  
(14) N. Kyrgios6 6 6   
G. Elias1 2 2   
(4) S. Wawrinka4 6 7 4 6 
M. Klizan6 4 5 6 4 
(17) R. Federer7 3 6 6  
J. Melzer5 6 2 2  
(32) P. Kohlschrei6 3 77 6  
N. Basilashvi4 6 62 4  
J. Donaldson6 6 1 4 4 
R. Dutra Silv3 0 6 6 6 
D. Young6 77 6   
T. Fabbiano4 61 4   
(24) A. Zverev6 3 5 6 6 
R. Haase2 6 7 3 2 
(25) G. Simon6 6 6   
M. Mmoh1 3 3   
R. Albot4 64 7 68  
C. Berlocq6 77 5 710  
Y. Nishioka6 1 6 6  
A. Bolt4 6 2 4  
(3) M. Raonic6 6 6   
D. Brown3 4 2   
(11) D. Goffin6 4 6 4 6 
R. Opelka4 6 2 6 4 
(30) P. Carreno Bu6 3 3 6 3 
P. Polansky0 6 6 2 0 
M. Kukushkin1 77 3 2  
F. Tiafoe6 63 6 6  
K. Edmund6 7 6   
S. Giraldo2 5 3   
M. Youzhny3 0    
M. Baghdatis6 3    
(9) R. Nadal6 6 6   
F. Mayer3 4 4   
(18) R. Gasquet6 6 6   
B. Mott4 4 2   
A. Pavlasek4 6 2 3  
A. Whittingto6 4 6 6  
G. Muller78 77 6   
T. Fritz66 65 3   
(13) R. Bautista A6 6 6   
G. Pella3 1 1   
A. Dolgopolov6 6 3   
B. Coric3 4 4   
J. Thompson62 4 2   
J. Sousa77 6 1   
(8) D. Thiem4 6 6 5  
J. Struff6 4 4 3  
R. Stepanek6 77 3   
D. Tursunov2 61 2   
(20) I. Karlovic66 3    
H. Zeballos78 5    
D. Medvedev5 2    
E. Escobedo7 0    
 
WTA Scoreboard
Monday, Jan. 16
Australian Open (ATP/WTA)
First Round
(10) C. Suarez Nav6 6    
J. Cepelova2 2    
E. Hozumi5 66    
C. Witthoeft7 78    
(23) D. Kasatkina0 65    
S. Peng6 77    
(1) A. Kerber6 5 6   
L. Tsurenko2 7 2   
L. Chirico0 4    
E. Bouchard6 6    
(30) E. Makarova6 4 6   
E. Alexandrov0 6 1   
M. Niculescu2 6 4   
A. Blinkova6 4 6   
(21) C. Garcia77 6    
K. Bondarenko64 4    
C. Buyukakcay5 77 2   
O. Dodin7 61 6   
(9) J. Konta7 6    
K. Flipkens5 2    
(25) T. Babos63 4    
N. Gibbs77 6    
I. Falconi6 7    
X. Han1 5    
K. Knapp3 0    
S. Hsieh6 2    
N. Osaka62 6 7   
L. Kumkhum77 4 5   
Y. Wickmayer6 67 1   
L. Safarova3 79 6   
(5) K. Pliskova6 6    
S. Sorribes T2 0    
(31) Y. Putintseva79 712    
L. Arruabarre67 610    
(2) S. Williams6 6    
B. Bencic4 3    
(14) E. Vesnina7 6    
A. Bogdan5 2    
D. Vekic7 6    
L. Cabrera5 2    
(28) A. Cornet6 4 6   
M. Georges3 6 1   
M. Sakkari6 6    
A. Kontaveit0 4    
S. Errani7 6    
R. Ozaki5 1    
(6) D. Cibulkova7 6    
D. Allertova5 2    
J. Ostapenko6 6    
L. Zhu4 0    
(17) C. Wozniacki6 6    
A. Rodionova1 2    
(18) S. Stosur3 6 0   
H. Watson6 3 6   
M. Minella7 6    
M. Linette5 4