Hats are top seller at massive U.S. Open gift shop

Posted June 6, 2014

— Golf fan Tom Miriello was in seventh heaven Friday in Pinehurst. He was stocking up on U.S. Open merchandise in the golf superstore that accompanies the tournament, and he was not alone.

Shoppers swiped and swiped and swiped their credit cards inside the 39,000-square-foot golf lover's paradise that offers a half-million items stamped with the U.S. Open logo.

Miriello was buying decorations for his man cave to mark the first time that the men's and women's Opens have been played back to back on the same course.

"It's kind of historic," he said.

Mary Lopuszynnski, the tournament's director of marketing, agreed.

"We don't know if this will ever happen again," she said.

"The championship logo for both championships has the two trophies in it, and there is a men's Open logo and a women's Open logo, but really the focal point for what we're doing is the joint championship logo."

Those logos are stamped on the designer clothing that was on display during a morning fashion show.

"Our No. 1 seller is headwear," Lopuszynnski said. "We have over 100,000 hats, and it's easy for people if they're buying gifts because they don't have to know someone's size to buy a hat for them." 

The prices run the gamut from $2 ball markers to souvenirs valued at over $1,000. There is something for every golf fan.

"I'm a volunteer, so I was looking for a fanny pack to put all of our stuff in," said Valerie Orr.

The store is open to the public through Sunday. After that, shoppers will need a U.S. Open ticket to enter.


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