banner
Bull City Summer

Merge Records provides Bulls with walk-up music

Posted July 18, 2013

Tonight’s Bulls-Pawtucket Red Sox game will feature “walk-up” music for Bulls batters curated by the path-breaking, independent record label, Merge Records, which is based just a few blocks from the stadium. Each Bulls batter will walk to the plate accompanied by a fourteen-second clip from tunes recorded by bands on Merge’s adventurous roster. It’s a fitting partnership. The Durham Bulls Athletic Park opened in 1997; Merge moved their offices from Carrboro to Durham in 2000. Both were way ahead of the curves of downtown development. In many ways the Bulls, the whole American Tobacco complex, and Merge form a symbolic axis around which the changes in downtown Durham are turning, a mix of hip culture and visionary investing that has some people calling Durham the Brooklyn of the South.

The Merge-Bulls collaboration was the brainchild of Bulls’ Director of Marketing, Scott Carter. He described how it came about:

“I'm a big Merge fan and one of the first things I wanted to do when I got this job and moved here two years ago was figure out a way to work with them. It turns out they're big Bulls fans, so it's been a pretty easy relationship to form. We’re looking forward to doing more with them in the future.”

Carter continued:

“I grew up in Los Angeles County, in a city called Downey... just in the thick of L.A. sprawl. I moved here from Fresno, where I headed the marketing department for the Grizzlies, the S.F. Giants Triple-A affiliate. These aren’t exactly hotbeds of indie music.

“I consider music the lifeblood of the ballpark experience: it is incredibly important to the atmosphere. But I also believe that if you can mix in some new music that may not be as mainstream, like that which Merge produces, you can make your ballpark into a place where people feel cool. That's huge. You want people to feel like coming to a game is cool. And we're lucky to be in a market like this one where indie music is so widely appreciated. So it's not as out of the norm to hear some of these artists at the DBAP as it may be in some other minor league towns.”

Merge General Manager, Keith Artin, is just as enthusiastic about the new partnership: “When the Bulls approached us, it was a no-brainer that we’d do this. Many of our bands and musicians are huge baseball fans, huge sports fans in general. For example, the band Wild Flag has a baseball-themed video, and Mikal Cronin is a huge baseball fan. We also wanted to represent some of our local bands such as Mount Moriah, the Mountain Goats, and Superchunk.

“We felt we could bring a different musical angle to the ballpark experience. So many times when I’m at games, or when we’re all at a games, we’re thinking, ‘What music would you choose as your own walk-up music?’ This project gave us a chance to fantasize a bit and to bring in some of our favorite music that some Bulls fans may not have heard.

“This is a unique situation, in that Merge Records has bands from all over the world on our roster, but we’re associated very tightly with the Triangle and Durham. Most record labels aren’t associated with such a specific place like we are. It’s also important that our local team is a AAA team, not a major league team like if we were based in New York or Los Angeles. A minor league team is more likely to take chances with marketing than a major league team, just like Merge is more likely to take more chances with music than a New York- or LA-based label.”

Below is the list of tracks curated by Merge for tonight’s game. You can hear these songs in their entirety on the Durham Bulls’ website.

• Arcade Fire - "Wake Up"
• Bob Mould - "Silver Age"
• Divine Fits - "Would That Not Be Nice"
• Hospitality - "Friends of Friends"
• Imperial Teen - "Runaway"
• The Love Language - "Brittany's Back"
• M. Ward - "Requiem"
• Mikal Cronin - "Change"
• Mount Moriah - "Bright Light"
• The Mountain Goats - "The Diaz Brothers"
• Polvo - "Heavy Detour"
• Redd Kross - "Researching the Blues"
• Shout Out Louds - "14th of July"
• Spoon - "The Underdog"
• Superchunk - "FOH"
• Telekinesis - "Wires"
• Wild Flag - "Romance"
• Wye Oak - "Civilian"

Comments

Please with your WRAL.com account to comment on this story. You also will need a Facebook account to comment.

Oldest First
View all
  • NHL: Minnesota at Detroit

    Tomorrow at 12:00 pm on WRAL-2

  • Golf: WGC-Dell Match Play Championship

    Tomorrow at 3:00 pm on WRAL-TV

  • NASCAR: Auto Club 400

    Tomorrow at 3:00 pm on FOX50

  • NASL: NCFC at San Francisco

    Saturday, Apr. 8 at 10:00 pm on WRAL-2

  • NASL: NCFC vs. Edmonton

    Saturday, Apr. 15 at 7:30 pm on WRAL-2

  • NASL: NCFC @ Miami

    Saturday, Apr. 22 at 7:30 pm on WRAL-2

  • CBB: UNC v. Kentucky

    Tomorrow at 5:05 pm on 99.9 The Fan

  • NASL: NCFC at San Francisco

    Saturday, Apr. 8 at 10:00 pm

  • NASL: NCFC vs. Edmonton

    Saturday, Apr. 15 at 7:30 pm

  • NASL: NCFC at Miami

    Saturday, Apr. 22 at 7:30 pm

NBA Scoreboard
Utah95Final
LA Clippers108
Washington1194:08
4th Qtr
Cleveland107
Toronto54Halftime
Dallas44
New York4511:29
3rd Qtr
San Antonio61
Minnesota 7:00 PT8:00 MT9:00 CT10:00 ET2:00 GMT10:00 7:00 MST9:00 EST6:00 UAE (+1)03:0022:00 ET8:00 CTNaN:�
Preview
Portland 
NHL Scoreboard
Vancouver4Final
Minnesota2
Philadelphia0Final
Columbus1
Calgary21:30
OT
St. Louis2
Toronto2Final
Buffalo5
Ottawa1Final
Montreal3
Chicago0Final
Florida7
Carolina3Final
New Jersey1
Boston2Final
NY Islanders1
Arizona1Final
Washington4
San Jose14:00
2nd
Nashville4
Colorado 7:00 PT8:00 MT9:00 CT10:00 ET2:00 GMT10:00 7:00 MST9:00 EST6:00 UAE (+1)22:00 ETNaN:� BRT
Preview
Edmonton 
NY Rangers 7:30 PT8:30 MT9:30 CT10:30 ET2:30 GMT10:30 7:30 MST9:30 EST6:30 UAE (+1)22:30 ETNaN:� BRT
Preview
Los Angeles 
Minor League Baseball
International League
Rochester 11:05 PT12:05 MT1:05 CT2:05 ET7:05 GMT
Syracuse 
Scranton/Wilkes-Barre 11:05 PT12:05 MT1:05 CT2:05 ET7:05 GMT
Buffalo 
Pawtucket 4:05 PT5:05 MT6:05 CT7:05 ET12:05 GMT
Lehigh Valley 
Toledo 4:05 PT5:05 MT6:05 CT7:05 ET12:05 GMT
Indianapolis 
Norfolk 4:05 PT5:05 MT6:05 CT7:05 ET12:05 GMT
Charlotte 
Columbus 4:05 PT5:05 MT6:05 CT7:05 ET12:05 GMT
Louisville 
Durham 4:05 PT5:05 MT6:05 CT7:05 ET12:05 GMT
Gwinnett 
WGC Match Play (PGA)
Leader in BOLD/CAPS
MatchHScore
Rahm v Haas0AS
Johnson v Tanihara0AS
View Full Leaderboard
Puerto Rico Open (PGA)
PosNameScoreThru
1C. Stroud-1518
2tB. Lunde-1418
2tD. Points-1418
4tA. Johnston-1318
4tW. Kim-1318
4tJ. Randolph-1318
4tR. Campos-1318
4tT. Wilkinson-1318
4tB. DeChambeau-1318
10tJ. Poston-1218
View Full Leaderboard
 
Kia Classic (LPGA)
PosNameScoreThru
1M. Lee-1318
2M. Hur-1218
3tI. Chun-1018
3tC. Kerr-1018
5tB. Lincicome-918
5tA. Ernst-918
5tK. Icher-918
8tS. Ryu-818
8tG. Piller-818
8tS. Park-818
View Full Leaderboard
 
WGC Match Play (EURO)
Leader in BOLD/CAPS
MatchHScore
Rahm v Haas0AS
Johnson v Tanihara0AS
View Full Leaderboard
 
ATP Scoreboard
Saturday, Mar. 25
Miami Open (ATP/WTA)
Second Round
(12) N. Kyrgios     
D. Dzumhur     
(27) D. Ferrer2 3    
D. Schwartzma6 6    
(24) G. Muller77 77    
A. Seppi63 61    
(1) S. Wawrinka6 6    
H. Zeballos3 4    
(32) P. Lorenzi4 6 2   
A. Mannarino6 3 6   
(8) D. Goffin7 6    
D. King5 1    
(22) S. Querrey6 6    
T. Robredo2 3    
(10) T. Berdych6 6    
A. Rublev3 2    
(18) J. Isner7 77    
T. Bellucci5 65    
(31) F. Lopez3 6 3   
M. Jaziri6 4 6   
(4) R. Federer77 6    
F. Tiafoe62 3    
(16) A. Zverev6 6    
Y. Lu0 3    
(6) D. Thiem1 5    
B. Coric6 4    
(14) R. Bautista A6 4    
M. Kukushkin3 4    
(17) I. Karlovic5     
A. Kuznetsov6     
(29) J. Del Potro 
R. Haase 
 
WTA Scoreboard
Saturday, Mar. 25
Miami Open (ATP/WTA)
Third Round
(17) A. Pavlyuchen6 0 3   
B. Mattek-San4 6 6   
L. Safarova6 6    
A. Tomljanovi1 3    
(6) G. Muguruza4 6 6   
(30) S. Zhang6 2 2   
(15) B. Strycova6 6    
J. Cepelova2 4    
(5) A. Radwanska0 3    
(26) M. Lucic-Baro6 6    
(4) D. Cibulkova6 3    
K. Flipkens2 3    
(2) K. Pliskova7 0    
(27) Y. Putintseva5 0    
(12) C. Wozniacki 
S. Cirstea