NC State launches #Statement campaign
Posted August 8, 2014
Raleigh, N.C. — With classes starting in less than two weeks and sports already on the minds of many in the Triangle, NC State launched its latest social media-friendly promotional campaign Friday -- #Statement.
Accompanied by a video featuring the student-athletes, NC State unveiled the slogan saying, “there's something very unique about being part of NC State, its tradition is unique and it's completely ours.”
The latest social media drive builds on what NC State athletics has been doing for the last two years. Game notes and media releases have frequently been filled with hashtags and promotable content. Last year, the school launched the #OurState campaign that was met with mixed reactions and even mocked by other schools.
The latest #Statement campaign asks other students around the campus, as well as alumni and fans, to engage with the hashtag in the “interactive concept that will infuse emotional connection and meaning.”