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Personality of Pinehurst shines in social media

Posted June 20, 2014

— During the age of social media, everyone is on Facebook, Twitter and Instagram.  Pinehurst Resort and Country Club is no different.

Southern Pines native and University of North Carolina graduate Alex Podlogar is the content and social media manager at Pinehurst.

Podlogar was familiar with the courses at Pinehurst before he started working at the resort.

“I played golf in high school and, in fact, we used to practice on maniac hill right over here at Pinehurst and really had no idea or clue how good we had it at that time,” Podlogar said.

Looking back now, he realizes just how good they did have it at the time.

“When I come to work, my office is right upstairs in the clubhouse. I know never to take for granted that walk into that hallowed hall and back out every day,” he said. “I realize where I am and how special it is.”

Unlike many businesses, Pinehurst isn’t going to bombard people with offers on all social media platforms. Instead, Podlogar's job is about sharing that specialness.

“You can go to Pinehurst.com and get all of the hows,” said Podlogar. “How do you get here? How much does it cost? How do I get on No. 2? On all of our social platforms we want to give you the why. Why is this place special? Why does it matter so much in the world of golf?”

Podlogar has tried to create individual personalities that represent Pinehurst and give the storied courses a voice.

Social media is a way to make Pinehurst accessible to golfers who may never get to visit the storied resort. 

“We are not stuck on ourselves here, and I think that shows through on our social platforms,” said Podlogar. “In the two years I’ve been here, our followers have skyrocketed, and I think a lot of it is because we’re available. The beauty of Pinehurst is that we are a publicly accessible golf course.”

Relatable content is also important for Pinehurst, and it is something they push on all of their social media outlets.

“Emotional content is shareable content,” said Podlogar. "People have been in that bunker at the front of 18 so if they see a photo from there or video of a player from there they can say ‘I’ve been there. I’ve played there. I’ve been in that spot and know how hard it is,’ and they relate with that.”

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  • vt94hokies Jun 20, 2014

    Great article.

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