LPGA

Personality of Pinehurst shines in social media

Posted June 20, 2014

— During the age of social media, everyone is on Facebook, Twitter and Instagram.  Pinehurst Resort and Country Club is no different.

Southern Pines native and University of North Carolina graduate Alex Podlogar is the content and social media manager at Pinehurst.

Podlogar was familiar with the courses at Pinehurst before he started working at the resort.

“I played golf in high school and, in fact, we used to practice on maniac hill right over here at Pinehurst and really had no idea or clue how good we had it at that time,” Podlogar said.

Looking back now, he realizes just how good they did have it at the time.

“When I come to work, my office is right upstairs in the clubhouse. I know never to take for granted that walk into that hallowed hall and back out every day,” he said. “I realize where I am and how special it is.”

Unlike many businesses, Pinehurst isn’t going to bombard people with offers on all social media platforms. Instead, Podlogar's job is about sharing that specialness.

“You can go to Pinehurst.com and get all of the hows,” said Podlogar. “How do you get here? How much does it cost? How do I get on No. 2? On all of our social platforms we want to give you the why. Why is this place special? Why does it matter so much in the world of golf?”

Podlogar has tried to create individual personalities that represent Pinehurst and give the storied courses a voice.

Social media is a way to make Pinehurst accessible to golfers who may never get to visit the storied resort. 

“We are not stuck on ourselves here, and I think that shows through on our social platforms,” said Podlogar. “In the two years I’ve been here, our followers have skyrocketed, and I think a lot of it is because we’re available. The beauty of Pinehurst is that we are a publicly accessible golf course.”

Relatable content is also important for Pinehurst, and it is something they push on all of their social media outlets.

“Emotional content is shareable content,” said Podlogar. "People have been in that bunker at the front of 18 so if they see a photo from there or video of a player from there they can say ‘I’ve been there. I’ve played there. I’ve been in that spot and know how hard it is,’ and they relate with that.”

1 Comment

Please with your WRAL.com account to comment on this story. You also will need a Facebook account to comment.

Oldest First
View all
  • vt94hokies Jun 20, 2014

    Great article.

  • NFL: Atlanta at Miami

    Tonight at 8:00 on WRAL-TV

  • Premier League Soccer

    Saturday at 12:30 pm on WRAL-TV

  • NFL: Arizona at Houston

    Sunday at 4:00 am on FOX50

  • NFL: San Diego at Minnesota

    Sunday at 1:00 pm on FOX50

  • NFL: Cincinnati at Jacksonville

    Sunday at 8:00 pm on WRAL-TV

  • ACC Blitz

    Saturday, Sep. 3 at 12:00 pm on WRAL-TV

  • Golf Special: Road to the Ryder Cup

    Sunday, Sep. 4 at 2:30 pm on WRAL-TV

  • Golf: Deutsche Bank Championship

    Sunday, Sep. 4 at 3:00 pm on WRAL-TV

  • NFL: Panthers vs. New England

    Tomorrow at 7:30 pm on 99.9 The Fan

  • MLBL Kansas City at Boston

    Saturday at 7:30 pm on 99.9 The Fan

NFL Preseason
Thursday, Aug. 25
Atlanta 5:00 PT6:00 MT7:00 CT8:00 ET0:00 GMT8:00 北京时间5:00 MST7:00 EST7:00 CT4:00 UAE (+1)20:00 ET23:00
Miami 
 
Dallas 7:00 PT8:00 MT9:00 CT10:00 ET2:00 GMT10:00 北京时间7:00 MST9:00 EST9:00 CT6:00 UAE (+1)22:00 ET1:00
Seattle 
Friday, Aug. 26
New England 4:30 PT5:30 MT6:30 CT7:30 ET23:30 GMT7:30 北京时间4:30 MST6:30 EST6:30 CT3:30 UAE (+1)19:30 ET22:30
Carolina 
 
Buffalo 4:30 PT5:30 MT6:30 CT7:30 ET23:30 GMT7:30 北京时间4:30 MST6:30 EST6:30 CT3:30 UAE (+1)19:30 ET22:30
Washington 
 
Pittsburgh 5:00 PT6:00 MT7:00 CT8:00 ET0:00 GMT8:00 北京时间5:00 MST7:00 EST7:00 CT4:00 UAE (+1)20:00 ET23:00
New Orleans 
 
Cleveland 5:00 PT6:00 MT7:00 CT8:00 ET0:00 GMT8:00 北京时间5:00 MST7:00 EST7:00 CT4:00 UAE (+1)20:00 ET23:00
Tampa Bay 
 
Green Bay 7:00 PT8:00 MT9:00 CT10:00 ET2:00 GMT10:00 北京时间7:00 MST9:00 EST9:00 CT6:00 UAE (+1)22:00 ET1:00
San Francisco 
Saturday, Aug. 27
Kansas City 10:00 PT11:00 MT12:00 CT1:00 ET17:00 GMT1:00 北京时间10:00 MST12:00 EST12:00 CT21:00 UAE13:00 ET16:00
Chicago 
 
Detroit 4:00 PT5:00 MT6:00 CT7:00 ET23:00 GMT7:00 北京时间4:00 MST6:00 EST6:00 CT3:00 UAE (+1)19:00 ET22:00
Baltimore 
 
Philadelphia 4:00 PT5:00 MT6:00 CT7:00 ET23:00 GMT7:00 北京时间4:00 MST6:00 EST6:00 CT3:00 UAE (+1)19:00 ET22:00
Indianapolis 
 
NY Giants 4:30 PT5:30 MT6:30 CT7:30 ET23:30 GMT7:30 北京时间4:30 MST6:30 EST6:30 CT3:30 UAE (+1)19:30 ET22:30
NY Jets 
 
Tennessee 5:00 PT6:00 MT7:00 CT8:00 ET0:00 GMT8:00 北京时间5:00 MST7:00 EST7:00 CT4:00 UAE (+1)20:00 ET23:00
Oakland 
 
Los Angeles 6:00 PT7:00 MT8:00 CT9:00 ET1:00 GMT9:00 北京时间6:00 MST8:00 EST8:00 CT5:00 UAE (+1)21:00 ET0:00
Denver 
Sunday, Aug. 28
San Diego 10:00 PT11:00 MT12:00 CT1:00 ET17:00 GMT1:00 北京时间10:00 MST12:00 EST12:00 CT21:00 UAE13:00 ET16:00
Minnesota 
 
Arizona 1:25 PT2:25 MT3:25 CT4:25 ET20:25 GMT4:25 北京时间1:25 MST3:25 EST3:25 CT0:25 UAE (+1)16:25 ET19:25
Houston 
 
Cincinnati 5:00 PT6:00 MT7:00 CT8:00 ET0:00 GMT8:00 北京时间5:00 MST7:00 EST7:00 CT4:00 UAE (+1)20:00 ET23:00
Jacksonville 
 
MLB Scoreboard
Interleague
Baltimore04:05 PT5:05 MT6:05 CT7:05 ET19:05 ET23:05 GMT7:05 4:05 MST6:05 EST6:35 VEN3:05 UAE (+1)6:05 CT
Preview
Washington0
 
Kansas City04:10 PT5:10 MT6:10 CT7:10 ET19:10 ET23:10 GMT7:10 4:10 MST6:10 EST6:40 VEN3:10 UAE (+1)6:10 CT
Preview
Miami0
American League
Detroit8Final
Minnesota5
 
Boston1Final
Tampa Bay2
 
LA Angels04:07 PT5:07 MT6:07 CT7:07 ET19:07 ET23:07 GMT7:07 4:07 MST6:07 EST6:37 VEN3:07 UAE (+1)6:07 CT
Preview
Toronto0
 
Cleveland 5:05 PT6:05 MT7:05 CT8:05 ET20:05 ET0:05 GMT8:05 5:05 MST7:05 EST7:35 VEN4:05 UAE (+1)7:05 CT
Preview
Texas 
 
Seattle 5:10 PT6:10 MT7:10 CT8:10 ET20:10 ET0:10 GMT8:10 5:10 MST7:10 EST7:40 VEN4:10 UAE (+1)7:10 CT
Preview
Chi White Sox 
National League
NY Mets04:15 PT5:15 MT6:15 CT7:15 ET19:15 ET23:15 GMT7:15 4:15 MST6:15 EST6:45 VEN3:15 UAE (+1)6:15 CT
Preview
St. Louis0
 
Pittsburgh 5:10 PT6:10 MT7:10 CT8:10 ET20:10 ET0:10 GMT8:10 5:10 MST7:10 EST7:40 VEN4:10 UAE (+1)7:10 CT
Preview
Milwaukee 
 
Atlanta 6:40 PT7:40 MT8:40 CT9:40 ET21:40 ET1:40 GMT9:40 6:40 MST8:40 EST9:10 VEN5:40 UAE (+1)8:40 CT
Preview
Arizona 
 
San Francisco 7:10 PT8:10 MT9:10 CT10:10 ET22:10 ET2:10 GMT10:10 7:10 MST9:10 EST9:40 VEN6:10 UAE (+1)9:10 CT
Preview
LA Dodgers 
 
ATP Scoreboard
Thursday, Aug. 25
Winston-Salem Open (ATP)
Quarterfinals
(1) R. Gasquet5 2    
J. Millman7 1    
(12) A. Kuznetsov 
(16) P. Carreno Bu 
(2) R. Bautista A 
Y. Lu 
(9) V. Troicki 
(15) F. Verdasco 
 
WTA Scoreboard
Thursday, Aug. 25
Connecticut Open (WTA)
Quarterfinals
(2) R. Vinci69 1    
J. Larsson711 6    
(10) E. Svitolina6 6    
E. Vesnina3 1    
(6) P. Kvitova 
E. Makarova 
(1) A. Radwanska 
K. Flipkens