LPGA

Personality of Pinehurst shines in social media

Posted June 20

— During the age of social media, everyone is on Facebook, Twitter and Instagram.  Pinehurst Resort and Country Club is no different.

Southern Pines native and University of North Carolina graduate Alex Podlogar is the content and social media manager at Pinehurst.

Podlogar was familiar with the courses at Pinehurst before he started working at the resort.

“I played golf in high school and, in fact, we used to practice on maniac hill right over here at Pinehurst and really had no idea or clue how good we had it at that time,” Podlogar said.

Looking back now, he realizes just how good they did have it at the time.

“When I come to work, my office is right upstairs in the clubhouse. I know never to take for granted that walk into that hallowed hall and back out every day,” he said. “I realize where I am and how special it is.”

Unlike many businesses, Pinehurst isn’t going to bombard people with offers on all social media platforms. Instead, Podlogar's job is about sharing that specialness.

“You can go to Pinehurst.com and get all of the hows,” said Podlogar. “How do you get here? How much does it cost? How do I get on No. 2? On all of our social platforms we want to give you the why. Why is this place special? Why does it matter so much in the world of golf?”

Podlogar has tried to create individual personalities that represent Pinehurst and give the storied courses a voice.

Social media is a way to make Pinehurst accessible to golfers who may never get to visit the storied resort. 

“We are not stuck on ourselves here, and I think that shows through on our social platforms,” said Podlogar. “In the two years I’ve been here, our followers have skyrocketed, and I think a lot of it is because we’re available. The beauty of Pinehurst is that we are a publicly accessible golf course.”

Relatable content is also important for Pinehurst, and it is something they push on all of their social media outlets.

“Emotional content is shareable content,” said Podlogar. "People have been in that bunker at the front of 18 so if they see a photo from there or video of a player from there they can say ‘I’ve been there. I’ve played there. I’ve been in that spot and know how hard it is,’ and they relate with that.”

1 Comment

This story is closed for comments.

Oldest First
View all
  • vt94hokies Jun 20, 2:11 p.m.

    Great article.

  • ACC: North Carolina vs. Miami

    Today at 12:25 pm on WRAL-TV

  • NFL: San Diego vs. Miami

    Today at 1:00 pm on WRAL-TV

  • SEC: Florida vs. Georgia

    Today at 3:30 pm on WRAL-TV

  • CFB: Notre Dame vs. Navy

    Tonight at 8:00 on WRAL-TV

  • ACC: Duke at Pittsburgh

    Today at 12:00 pm on 620am

  • Big Ten: Maryland at Penn State

    Today at 12:00 pm on 99.9 The Fan

  • ACC: NC State at Syracuse

    Today at 3:00 pm on WRAL-FM

  • NHL: Carolina Hurricanes vs Arizona Coyotes

    Tonight at 7:00 on 99.9 The Fan

Scoreboard
Local
12:00pm Today
PITT
DUKE
12:00pm Today
TEMPL
ECU
12:30pm Today
MIAMI
UNC
3:00pm Today
SYR
NCSU
4:00pm Today
BCOOK
NCCU
 
7:00pm Tonight
CAR
ARI
 
7:00pm Tonight
CHA
MEM
 
Final
IND 89
MEM 97
Final
CHI 108
CLE 114
Final
MIL 93
PHI 81
Final
SAC 103
POR 94
Final
PHO 94
SAN 89
Final
LAL 111
LAC 118
7:00pm Tonight
NOP
DAL
 
7:00pm Tonight
CHA
MEM
 
7:00pm Tonight
PHI
MIA
 
7:00pm Tonight
WAS
MIL
 
7:00pm Tonight
ORL
TOR
 
7:30pm Tonight
DET
BRK
 
7:30pm Tonight
ATL
IND
 
8:00pm Tonight
HOU
BOS
 
8:00pm Tonight
MIN
CHI
 
8:00pm Tonight
OKC
DEN
 
9:00pm Tonight
UTA
PHO
 
10:30pm Tonight
GSW
LAL
 
Final
TULA 14
CIN 38
Final
MEM 40
TULSA 20
11:30am Today
ARMY
AFA
12:00pm Today
PITT
DUKE
12:00pm Today
TEMPL
ECU
12:00pm Today
PSU
MD
12:00pm Today
IOWA
NW
12:00pm Today
ISU
OKLA
12:00pm Today
FIU
RICE
12:00pm Today
UCONN
UCF
12:00pm Today
TEXAM
LAMON
12:00pm Today
RUTG
WISC
12:30pm Today
VT
BC
12:30pm Today
MIAMI
UNC
1:00pm Today
EMICH
CMICH
1:00pm Today
COL
WASH
2:30pm Today
UMO
WMICH
3:00pm Today
SYR
NCSU
3:00pm Today
LATU
WKENT
3:30pm Today
MTST
BYU
3:30pm Today
UGA
UF
3:30pm Today
APPST
GASTATE
3:30pm Today
MICH
IND
3:30pm Today
NEB
PURD
3:30pm Today
WVU
TCU
3:30pm Today
GT
UVA
4:00pm Today
SFLA
HOU
4:00pm Today
BAY
KU
4:00pm Today
MIZZ
KENT
4:00pm Today
NMST
TXST
4:30pm Today
WASU
USC
5:00pm Tonight
IDAHO
ARKST
5:00pm Tonight
LALAF
SALABAMA
5:30pm Tonight
UNLV
NMU
7:00pm Tonight
MISS
AUB
7:00pm Tonight
SJST
COLST
7:00pm Tonight
VANDY
ODU
7:00pm Tonight
FATL
UAB
7:15pm Tonight
MSST
ARK
7:30pm Tonight
OREG
STAN
7:30pm Tonight
SCAR
TENN
7:30pm Tonight
TTU
TEX
8:00pm Tonight
OSU
ILL
8:00pm Tonight
NAVY
ND
8:00pm Tonight
KST
OKST
8:00pm Tonight
UTEP
SMISS
10:30pm Tonight
UCLA
ARZ
10:30pm Tonight
ORST
CAL
10:30pm Tonight
NEV
SDST
10:45pm Tonight
FRES
WYO
11:00pm Tonight
HAW
UTST
11:00pm Tonight
ARST
UTAH
Final
CLB 1
TOR 4
Final
DET 5
LOS 2
Final
DAL 1
ANA 2
Final
CAL 4
NAS 3
7:00pm Tonight
CAR
ARI
 
7:00pm Tonight
PIT
BUF
 
7:00pm Tonight
TOR
CHI
 
7:00pm Tonight
NJD
CLB
 
7:00pm Tonight
BOS
OTT
 
7:00pm Tonight
FLA
PHI
 
7:00pm Tonight
TAM
WAS
 
7:00pm Tonight
NYR
WIN
 
8:00pm Tonight
STL
COL
 
8:00pm Tonight
MIN
DAL
 
10:00pm Tonight
EDM
VAN
 
10:30pm Tonight
SJS
NYI
 
4:00pm Today
BCOOK
NCCU