LPGA

Personality of Pinehurst shines in social media

Posted June 20, 2014

— During the age of social media, everyone is on Facebook, Twitter and Instagram.  Pinehurst Resort and Country Club is no different.

Southern Pines native and University of North Carolina graduate Alex Podlogar is the content and social media manager at Pinehurst.

Podlogar was familiar with the courses at Pinehurst before he started working at the resort.

“I played golf in high school and, in fact, we used to practice on maniac hill right over here at Pinehurst and really had no idea or clue how good we had it at that time,” Podlogar said.

Looking back now, he realizes just how good they did have it at the time.

“When I come to work, my office is right upstairs in the clubhouse. I know never to take for granted that walk into that hallowed hall and back out every day,” he said. “I realize where I am and how special it is.”

Unlike many businesses, Pinehurst isn’t going to bombard people with offers on all social media platforms. Instead, Podlogar's job is about sharing that specialness.

“You can go to Pinehurst.com and get all of the hows,” said Podlogar. “How do you get here? How much does it cost? How do I get on No. 2? On all of our social platforms we want to give you the why. Why is this place special? Why does it matter so much in the world of golf?”

Podlogar has tried to create individual personalities that represent Pinehurst and give the storied courses a voice.

Social media is a way to make Pinehurst accessible to golfers who may never get to visit the storied resort. 

“We are not stuck on ourselves here, and I think that shows through on our social platforms,” said Podlogar. “In the two years I’ve been here, our followers have skyrocketed, and I think a lot of it is because we’re available. The beauty of Pinehurst is that we are a publicly accessible golf course.”

Relatable content is also important for Pinehurst, and it is something they push on all of their social media outlets.

“Emotional content is shareable content,” said Podlogar. "People have been in that bunker at the front of 18 so if they see a photo from there or video of a player from there they can say ‘I’ve been there. I’ve played there. I’ve been in that spot and know how hard it is,’ and they relate with that.”



1 Comment

Please with your WRAL.com account to comment on this story. You also will need a Facebook account to comment.

Oldest First
View all
  • vt94hokies Jun 20, 2014

    Great article.

  • CBB: UNC at Boston College

    Tonight at 8:00 on WRAL-TV

  • CBB: Texas A&M at LSU

    Saturday at 1:00 pm on WRAL-TV

  • PGA: AT&T Pebble Beach Pro-Am

    Saturday at 3:00 pm on WRAL-TV

  • CIAA: Winston Salem State @ Fayetteville State

    Saturday at 4:00 pm on METV 50.2

  • Nascar Sprint Cup Series: Sprint Unlimited

    Saturday at 8:00 pm on FOX50

  • Nascar Sprint Cup Series: Daytona 500 Qualifying

    Sunday at 1:00 pm on FOX50

  • CBB: UNC vs. Pittsburgh

    Sunday at 1:00 pm on WRAL-TV

  • PGA: AT&T Pebble Beach Pro-Am

    Sunday at 3:00 pm on WRAL-TV

  • NBA: Houston at Golden State

    Tonight at 10:30 on 99.9 The Fan

  • CBB: Oregon at Cal

    Thursday at 9:00 pm on 99.9 The Fan

  • CBB: NC State vs. Wake Forest

    Saturday at 12:00 pm on WRAL-FM

Men's College Basketball
1
5:30 PT6:30 MT7:30 CT8:30 ET1:30 GMT9:30 北京时间6:30 MST8:30 EST
Preview
 
Bowie St.
3:00 PT4:00 MT5:00 CT6:00 ET11:00 GMT7:00 北京时间4:00 MST6:00 EST
Preview
2
 
5
5:00 PT6:00 MT7:00 CT8:00 ET1:00 GMT9:00 北京时间6:00 MST8:00 EST
Preview
 
10
4:00 PT5:00 MT6:00 CT7:00 ET12:00 GMT8:00 北京时间5:00 MST7:00 EST
Preview
6
 
5:00 PT6:00 MT7:00 CT8:00 ET1:00 GMT9:00 北京时间6:00 MST8:00 EST
Preview
7
 
8
4:00 PT5:00 MT6:00 CT7:00 ET12:00 GMT8:00 北京时间5:00 MST7:00 EST
Preview
18
 
9
5:00 PT6:00 MT7:00 CT8:00 ET1:00 GMT9:00 北京时间6:00 MST8:00 EST
Preview
 
4:00 PT5:00 MT6:00 CT7:00 ET12:00 GMT8:00 北京时间5:00 MST7:00 EST
Preview
12
 
4:00 PT5:00 MT6:00 CT7:00 ET12:00 GMT8:00 北京时间5:00 MST7:00 EST
Preview
19
 
6:00 PT7:00 MT8:00 CT9:00 ET2:00 GMT10:00 北京时间7:00 MST9:00 EST
Preview
22
 
25
5:00 PT6:00 MT7:00 CT8:00 ET1:00 GMT9:00 北京时间6:00 MST8:00 EST
Preview
 
NFL Scoreboard
Sunday, Feb. 7
Carolina10Final
Denver24
 
NBA Scoreboard
San Antonio 5:00 PT6:00 MT7:00 CT8:00 ET1:00 GMT9:00 6:00 MST8:00 EST5:00 UAE (+1)02:0020:00 ET7:00 CT23:00
Preview
Miami 
 
Boston 5:00 PT6:00 MT7:00 CT8:00 ET1:00 GMT9:00 6:00 MST8:00 EST5:00 UAE (+1)02:0020:00 ET7:00 CT23:00
Preview
Milwaukee 
 
Washington 5:00 PT6:00 MT7:00 CT8:00 ET1:00 GMT9:00 6:00 MST8:00 EST5:00 UAE (+1)02:0020:00 ET7:00 CT23:00
Preview
New York 
 
Utah 5:30 PT6:30 MT7:30 CT8:30 ET1:30 GMT9:30 6:30 MST8:30 EST5:30 UAE (+1)02:3020:30 ET7:30 CT23:30
Preview
Dallas 
 
Houston 7:30 PT8:30 MT9:30 CT10:30 ET3:30 GMT11:30 8:30 MST10:30 EST7:30 UAE (+1)04:3022:30 ET9:30 CT1:30
Preview
Golden State 
 
NHL Scoreboard
Los Angeles 4:00 PT5:00 MT6:00 CT7:00 ET0:00 GMT8:00 北京时间5:00 MST7:00 EST4:00 UAE (+1)19:00 ET
Preview
Boston 
 
Florida 4:00 PT5:00 MT6:00 CT7:00 ET0:00 GMT8:00 北京时间5:00 MST7:00 EST4:00 UAE (+1)19:00 ET
Preview
Buffalo 
 
Edmonton 4:00 PT5:00 MT6:00 CT7:00 ET0:00 GMT8:00 北京时间5:00 MST7:00 EST4:00 UAE (+1)19:00 ET
Preview
New Jersey 
 
Anaheim 4:00 PT5:00 MT6:00 CT7:00 ET0:00 GMT8:00 北京时间5:00 MST7:00 EST4:00 UAE (+1)19:00 ET
Preview
Philadelphia 
 
NY Islanders 4:00 PT5:00 MT6:00 CT7:00 ET0:00 GMT8:00 北京时间5:00 MST7:00 EST4:00 UAE (+1)19:00 ET
Preview
Columbus 
 
Tampa Bay 4:30 PT5:30 MT6:30 CT7:30 ET0:30 GMT8:30 北京时间5:30 MST7:30 EST4:30 UAE (+1)19:30 ET
Preview
Montreal 
 
Winnipeg 5:00 PT6:00 MT7:00 CT8:00 ET1:00 GMT9:00 北京时间6:00 MST8:00 EST5:00 UAE (+1)20:00 ET
Preview
St. Louis 
 
Washington 5:00 PT6:00 MT7:00 CT8:00 ET1:00 GMT9:00 北京时间6:00 MST8:00 EST5:00 UAE (+1)20:00 ET
Preview
Nashville 
 
Dallas 5:00 PT6:00 MT7:00 CT8:00 ET1:00 GMT9:00 北京时间6:00 MST8:00 EST5:00 UAE (+1)20:00 ET
Preview
Minnesota 
 
San Jose 5:30 PT6:30 MT7:30 CT8:30 ET1:30 GMT9:30 北京时间6:30 MST8:30 EST5:30 UAE (+1)20:30 ET
Preview
Chicago 
 
Vancouver 6:00 PT7:00 MT8:00 CT9:00 ET2:00 GMT10:00 北京时间7:00 MST9:00 EST6:00 UAE (+1)21:00 ET
Preview
Colorado 
 
Toronto 6:00 PT7:00 MT8:00 CT9:00 ET2:00 GMT10:00 北京时间7:00 MST9:00 EST6:00 UAE (+1)21:00 ET
Preview
Calgary 
 
Phoenix Open (PGA)
PosNameScoreThru
1H. Matsuyama - z-14F
2R. Fowler - y-14F
3H. English-12F
4D. Lee-11F
5B. Weekley-10F
6tW. Wilcox-9F
6tJ. Holmes-9F
6tS. Lowry-9F
6tJ. Huh-9F
6tB. Molder-9F
View Full Leaderboard
z = Won in Playoff   y = Lost in Playoff
 
Allianz Champ (CHMP)
PosNameScoreThru
1E. Toledo - z-11F
2B. Andrade - y-11F
3tT. Byrum-10F
3tJ. Sluman-10F
5T. Lehman-9F
6tB. Bryant-8F
6tC. Montgomerie-8F
6tD. Garwood-8F
6tJ. Huston-8F
10tJ. Maggert-7F
View Full Leaderboard
z = Won in Playoff   y = Lost in Playoff
 
ATP Scoreboard
Tuesday, Feb. 9
Memphis Open (ATP)
First Round
M. Jaziri1 3    
M. Granollers6 6    
(7) J. Millman5     
A. Krajicek2     
M. Ebden0     
H. Laaksonen0     
T. Fritz 
M. Mmoh 
D. Sela 
R. Berankis 
(8) D. Dzumhur 
T. Smyczek 
B. Becker 
T. Paul 
 
World Tennis Tournament (ATP)
First Round
G. Garcia-Lop7 4 4   
H. Chung5 6 6   
A. Seppi6 62 4   
G. Muller4 77 6   
P. Kohlschrei6 6    
J. Benneteau4 4    
(4) D. Goffin1 7 65   
M. Baghdatis6 5 77   
(5) G. Monfils6 6    
E. Gulbis4 4    
T. Robredo1     
M. Klizan4     
 
Argentina Open (ATP)
First Round
R. Olivo7 7    
F. Bagnis6 5    
D. Munoz-De L6 4 1   
G. Elias4 6 6   
(8) P. Cuevas7 6    
A. Ramos-Vino5 2    
D. Lajovic6     
F. Arguello6     
(6) F. Fognini77 4    
F. Delbonis64 4    
P. Lorenzi 
P. Andujar 
(5) D. Thiem 
P. Carreno Bu 
J. Monaco 
M. Cecchinato 
 
WTA Scoreboard
Tuesday, Feb. 9
St. Petersburg Ladies (WTA)
First Round
J. Ostapenko4 3    
Y. Wickmayer6 6    
C. Witthoeft6 6    
T. Paszek3 3    
B. Strycova3 4    
K. Kozlova6 6    
(9) M. Niculescu6 6    
N. Vikhlyants0 3    
T. Babos77 7    
K. Siniakova60 5    
(5) A. Pavlyuchen6 4 6   
K. Koukalova4 6 4   
M. Gasparyan6 6    
B. Jovanovski1 2    
 
Taiwan Open (WTA)
First Round
K. Chang6 3 4   
S. Voegele1 6 6   
(7) K. Nara6 6    
Q. Wang1 3    
(4) Z. Diyas5 6 6   
L. Kichenok7 1 2   
(6) S. Hsieh77 4 6   
A. Okuno61 6 2   
Y. Wang 
M. Linette 
Second Round
(4) Z. Diyas 
E. Kulichkova 
(3) Y. Putintseva 
M. Kato