Putter Boy as famous as No. 2 itself
Posted June 19, 2014
Pinehurst, N.C. — Given its rich history with the game, it is hard to believe at one point, Pinehurst was not known for its flowing fairways.
“The Tufts family when they had to make the change from being a health spa to a recreational resort, they needed to start advertising a little bit more,” said Audrey Moriarty, the executive director of Tufts archives.
The Tufts hired New York’s Frank Presbrey advertising agency, who devised the “golf lad.”
A few years later, the lad received a famous facelift.
“In 1912 a woman named Lucy Richards, who was actually an acquaintance or friend of Gertrude Tufts’, they decided to have her do a bronze statue,” said Moriarty.
The Putter Boy was born.
His stance and grip was modeled by Donald Ross according to legend.
“It was meant to be a sundial,” said Moriarty.
Fittingly enough, a two-feet-tall piece meant to tell time, has stood the test of time.
“As long as the resort’s been around, putter boys’ been around,” Moriarty explained.
More than a century old, Pinehurst’s bronze bust has tenured almost as long as logos like “Goodyear,” “General Electric,” and “Coca-Cola.”
On the resort’s grounds, Putter Boy and his floppy hat are omnipresent.
From apparel to signs and waste bins to transportation, the likeness is everywhere.
“It’s something that people really relate to,” said Moriarty. “It’s genuinely loved.”
The Putter Boy is an advertisement that became an icon, synonymous with one of golf’s grandest stages.