WRALSportsFan
Los Toros de Durham -- Bulls Go Bilingual!
Jun 12, 2002
DURHAM, N.C. — The Durham Bulls are becoming bilingual.
The baseball club began distribution of Spanish-language pocket schedules throughout the Triangle Wednesday.
The Bulls, in cooperation with the city of Durham, produced 100,000 Spanish schedules in an effort to reach the area's ever-growing Hispanic community.
The pocket schedules are another step taken by the Bulls to connect with their Spanish-speaking fans. During the off-season, the team installed new signage around the ballpark, including signs written in Spanish.
Copyright 2012 by Capitol Broadcasting Company. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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