banner
Joe Ovies

The death of an ACC logo

Posted July 1, 2013

The old Atlantic Coast Conference officially died on Sunday, June 30th at 9:28 p.m. with the arrival of an email.

The press release wasn't a grandiose declaration ushering in the new and improved ACC coming from commissioner John Swofford. That moment will happen as the conference takes over New York City on July 1st with a series of publicity events, which includes closing the Bell to the NASDAQ Stock Market and a press conference hosted by ESPN.

This moment was more subtle, with the ACC Associate Director of Communications updating the "Brand & Style Guidelines" to the conference.  In an effort to simplify ACC logo usage, the release instructed all interested parties to utilize the ACC's sleek 3-letter logo. Gone was the classic "seal" logo, which featured a map of the conference with dots to signify the locations of member universities. ACC logo -blue on white

It makes sense. What's the point of a map in the new age of realignment? But it was tough not to look at the demise of the original logo as symbolic. The ACC's initial mission statement and a bit of history are gone along with that logo.  ACC logo - white on blue

It's been replaced with a slick, corporate look that's soulless and lacks charm. Not unlike the new world of college athletics, but that's the cost of doing business these days. 

Old school pundits will likely write another round flowery prose in honor of the conference that got them into the business similar to what happened in 2004 when Miami and Virginia Tech joined the ACC. They'll say the flooding rains over Tobacco Road were actually the Heavens weeping as the ACC officially became Big East 2.0 and we're no longer the center of the world. 

They'll come to bury the ACC, not praise it. That would be foolish.

This was all necessary for the survival of the Atlantic Coast Conference. Adherence to the old ways would have left the conference in the position the Big East is in today. A tip of the hat goes to the forward thinking coming out of Greensboro, but let's pour one out for the old ACC. It's been a long, strange ten years to get to this point.

39 Comments

This blogpost is closed for comments.

Oldest First
View all
  • tigertown63 Jul 2, 11:58 a.m.

    Not totally happy with the changes, but I will be ok as long as they keep the rivalry games in tact in football. And what's also, a little dishearting is the ACC Tourney may end up being played way in New York.

  • Spartacus Jul 2, 11:15 a.m.

    The ACC is bush-league now. Any conference that allows one or more members to not play football, BECAUSE THEY PREFER NOT TO, cannot be considered a major conference.
    Sorry.

  • Tunaboy Jul 2, 9:57 a.m.

    This weeks and next years expansions could not have been better timed for the future of the ACC. Our conference is now in a perfect position to control it's own destiny and greatly improve football and basketball competition. The ADs who have their act together will know how to leverage their programs to higher levels with this change in landscape and those who don't/can't will be winnowed out. This will be a huge benefit for the ACC schools that emphasize non-revenue sports like UNC, ND, and Louisville.

  • NEVER apologize for being white Jul 1, 10:14 p.m.

    Poor joe Ovaries, The logo died when they put a dot in Boston. Long time ago. Wake up Bra

  • TarHeel4Real Jul 1, 8:48 p.m.

    I hate the new ACC. There are too many teams in the conference. 8 is the perfect number for a conference. I hate not playing every team in football and every team twice in basketball like the old days. This is all about money. I understand why this happened, but the NCAA could have prevented this a long time ago if they just went to a 16 team playoff system like the playoff division has. I wish the big teams would have just left the NCAA and done that. Like someone else mentioned, now App State is going to leave the SoCon and enter the bowl division, and that is going to be a big mistake. Instead of generating more excitement by being in the playoffs, now they will have to go to a little no-name bowl. I just hate it. It all could have been avoided. The only reason we have these 14 and 16 team conferences is because of football, and the conferences could have been left alone if they just had a playoff. And I hate to think what is going to happen to basketball when coaches like Roy, K, and Patino leave.

  • GunnyGoesBaaaarf Jul 1, 7:52 p.m.

    Well, not all that exciting. Some are saying the ACC had 4 more great coaches in Basketball... View More

    — Posted by lec02572

    You just know Duke is going to try the UNC experiment and go with a K alumn to replace him.... View More

    — Posted by hi_i_am_wade

    I can see Duke going after Brad Stevens. I just don't see Carolina going after Mark Turgeon. Ever. Truth be told, I dread the day that K and Roy retire. It just won't be the same.

  • GunnyGoesBaaaarf Jul 1, 7:50 p.m.

    Darn a mistake. I meant fsu.

    — Posted by Toddler10-21

    Thanks for clearing that up, Toddler! I was trying to think how an airport had total dominance:-)

  • GunnyGoesBaaaarf Jul 1, 7:42 p.m.

    Ageee with 2001. The acc will be much tougher now in basketball. Some fans don't like it because... View More

    — Posted by Toddler10-21

    Toddler, I welcome - and respect - the competition, but I hate the tradition and rivalries that are put aside for the "new ACC". Makes me ask, "What price progress?"

  • hi_i_am_wade Jul 1, 7:40 p.m.

    Well, not all that exciting. Some are saying the ACC had 4 more great coaches in Basketball... View More

    — Posted by lec02572

    You just know Duke is going to try the UNC experiment and go with a K alumn to replace him. Problem is, the Duke coaching tree is more like a blade of grass. UNC has plenty of great coaching alumns to draw from, but the best are in the NBA or too old (Larry Brown) right now. I doubt UNC goes to an unproven alumn again to replace Roy Williams. UNC and Duke can get the pick of the litter for future coaches, but Duke will try a K protege first. After he fails, then Duke will ask someone good and they will be right back up there.

    Although I could be wrong about UNC. Maybe they will ask George Karl, Greg Popovich (Larry Brown protege), or Mark Turgeon (Roy Williams protege).

  • GunnyGoesBaaaarf Jul 1, 7:35 p.m.

    I like the "Old ACC" much better, but I understand and accept that change was necessary. I'd feel a lot better about the "New ACC" if the rivalries were kept alive instead of dismantling them in favor of "new rivalries". The Big Four should be playing twice a year in basketball and every year in football; they are the backbone of the ACC.

More...

 

 

  • CBB: North Carolina vs. Ohio State

    Tomorrow at 1:00 pm on WRAL-TV

  • CBB: UCLA vs Kentucky

    Tomorrow at 3:30 pm on WRAL-TV

  • NFL: San Diego at San Francisco

    Tomorrow at 8:25 pm on WRAL-TV

  • NFL: Panthers vs. Cleveland

    Monday at 1:00 pm on WRAL-TV

  • WBB: Duke vs. UMass Lowell

    Tonight at 6:30 on 620am

  • NFL: Philadelphia at Washington

    Tomorrow at 4:25 pm on 620am

Scoreboard
Local
Final
CAR 4
TOR 1
Final
DUKE 66
UCONN 56
7:00pm Tonight
PHI
CHA
 
Final
CHI 103
NYK 97
Final
HOU 90
NOP 99
Final
SAC 107
MIL 108
Final
GSW 114
OKC 109
7:00pm Tonight
PHI
CHA
 
7:00pm Tonight
ORL
UTA
 
7:30pm Tonight
CLE
BRK
 
7:30pm Tonight
BOS
MIN
 
7:30pm Tonight
DET
TOR
 
7:30pm Tonight
MIA
WAS
 
8:00pm Tonight
MEM
CHI
 
8:00pm Tonight
SAN
POR
 
9:00pm Tonight
DEN
LAC
 
10:30pm Tonight
LAL
OKC
 
Final
RICE 72
STTHOMASTX 61
 
Final
UVA 70
CLST 54
Final
LIU 69
FIU 58
 
Final
STET 67
GSOUT 76
 
Final
QUIN 80
LEH 65
 
Final
SFLA 69
SHU 89
Final
RICH 65
SALA 54
Final
CAN 60
USB 59
 
Final
DEL 62
TEMPL 82
Final
WCU 56
WRST 69
 
Final
VERM 56
YALE 57
 
Final
SDKST 75
IDST 72
 
Final
RIDE 62
MRGST 48
 
Final
LATU 79
NICST 54
 
Final
CHAR 75
APP 65
Final
MISS 71
CCAR 68
 
Final
DUKE 66
UCONN 56
Final
BRAD 80
EUREK 38
 
Final
PEAY 76
OAKC 52
 
Final
JST 66
SMISS 46
 
Final
SD 55
MNTST 53
 
Final
UAB 70
LSU 79
Final
EVAN 81
OHIO 69
 
Final
CSFU 72
CSDH 50
 
Final
ORST 90
DEP 59
Final
PAC 69
NEV 65
Final
USF 77
PORST 40
 
Final
IDAHO 86
WALLA 39
 
Final
UTST 57
CALST 56
 
1:30pm Today
YOUNG
WILB
 
2:00pm Today
TULA
JST
 
6:00pm Tonight
RAD
SIENA
 
7:00pm Tonight
MERC
COOK
 
7:00pm Tonight
BUCK
CASEWEST
 
7:00pm Tonight
LIB
CPNC
 
7:00pm Tonight
SCAR
CLEM
 
7:00pm Tonight
CMICH
CONC
 
7:00pm Tonight
MIAMI
EKENT
 
7:00pm Tonight
GWEBB
HIWASSEE
 
7:00pm Tonight
ODU
MDES
 
7:00pm Tonight
BUF
NIAG
 
7:00pm Tonight
KSU
NCAT
 
7:00pm Tonight
FAM
UNF
 
7:00pm Tonight
NORST
NARZ
 
7:00pm Tonight
DART
NILL
 
7:00pm Tonight
MORE
NKENTUCKY
 
7:00pm Tonight
UCSB
SDCHR
 
7:00pm Tonight
STJ
GAELS
 
7:00pm Tonight
ALA
STILL
 
7:00pm Tonight
HAMP
TENST
 
7:00pm Tonight
TENN
TENT
 
7:00pm Tonight
WMARY
WSHMD
 
7:30pm Tonight
FLGC
FUR
 
7:30pm Tonight
CALST
SDKST
 
8:00pm Tonight
MTST
CHAT
 
8:00pm Tonight
NDAK
DICKINSON
 
8:00pm Tonight
LAMON
LSUALEX
 
8:00pm Tonight
PRIN
LIP
 
8:00pm Tonight
LAM
MLGN
 
8:00pm Tonight
MINN
SEAT
 
8:00pm Tonight
LOYC
SUTAH
 
8:00pm Tonight
SELA
WINT
 
8:05pm Tonight
SILL
NO
 
9:00pm Tonight
MARQ
ALAAM
 
9:00pm Tonight
TTU
ARKPB
 
9:00pm Tonight
DEN
COLST
 
9:00pm Tonight
CREI
TXPA
 
10:00pm Tonight
CAL
EWASH
 
10:05pm Tonight
UTST
IDST
 
11:00pm Tonight
UTEP
ARZ
 
11:59pm Tonight
CHAM
HAW
 
Final
PIT 1
COL 0
Final
PHI 1
FLA 2
Final
CAR 4
TOR 1
Final
CLB 4
WAS 5
Final
MON 1
ANA 2
Final
SJS 4
EDM 3
Final
LOS 6
STL 4
7:00pm Tonight
NJD
TAM
 
7:30pm Tonight
OTT
ANA
 
7:30pm Tonight
DET
NYI
 
8:00pm Tonight
WIN
BOS
 
9:00pm Tonight
CAL
DAL
 
Final
JAC 21
TEN 13