U.S. Open makes it because you buy it
Posted June 10
Welcome to the 2014 U.S. Open merchandise tent at Pinehurst, where golf fans and their money are soon parted.
The 39,000-square-foot swag palace has everything from balls and markers that'll run you a few bucks, to framed autographed course artwork that sells for $1,250. They'll slap Putter Boy on anything, including wine decanters and boxer shorts, knowing we're likely to buy these souvenirs to complete the U.S. Open experience. And if you want to personalize your tchotchkes from Pinehurst? No problem, as long as you pony up the extra scratch.
It's also important to be like your favorite golf professional and get a read on the layout of the pavilion. Rather than losing yourself in the merchandise waste areas, stick to the basics first. There's a cornucopia of shirts, hats and golf gear.
Want a shirt? Pinehurst has dozens for adults and kids. The best-seller is a basic white shirt with lettering and the trophies.
The best-selling hat bears a camouflage pattern and costs $27.
Tervis cups and canteens range from $14 to $28.
Officially licensed golf balls are available in $11 sleeves and $28 boxes.
Club covers range from $7 to $45.
A Putter Boy bobble-head doll will set you back $18.
The official 2014 U.S. Open poster is $26; in a frame $225.
U.S. Open officials will not allow spectators to bring large folding chairs. However, you can purchase officially licensed folding chairs inside the merchandise tent that meet U.S.G.A. guidelines for $32.
Official 2014 U.S. Open tote bags, which are approved for use on the course, cost $97.
Fans wanting to step their tote game up can purchase this Ralph Lauren bag for $210.
The "back-to-back" U.S. Open street sign, which will undoubtedly be regulated to a wall in your garage, costs $18.
The U.S. Open at Pinehurst has official animal mascots named Rascal Raccoon, Frisky Fox and Chopper Beaver. The stuffed versions from Melissa & Doug will occupy your kids for just $12 each.
The replica hat worn by 1999 U.S. Open champion Payne Stewart costs $27.
For $28, these Putter Boy boxer shorts will keep you comfortable while trying to cut down on your golf strokes.
When a golf polo isn't formal enough, Vineyard Vines has you covered with Pinehurst neckwear. Bowties cost $45 and ties are $68.
If a poster seems too pedestrian for your corner office, these gallery prints of various holes from Pinehurst #2 are available.
The basic Pinehurst leather locker box costs $99. Most leather goods can be personally engraved.
The executive decanter features all previous winners of the U.S. Open engraved on the bottle. Yours for just $140.
No cookout is complete without the officially licensed metal serving plate. For $79, your burgers and dogs will look above par.
Last, but not least, U.S. Open concession prices at Pinehurst won't destroy your wallet. While not as cheap as Augusta National, food and drink prices seem reasonable. Well, except for the $5 non-alcoholic beer.