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North Carolina

UNC athletic department goals: Education, top 10 in nation

Posted January 9, 2013

— The University of North Carolina at Chapel Hill on Wednesday announced a four-year strategic plan designed to help its athletic department maintain high rankings in the ACC and nationally both on the field and off. 

The plan includes four priorities and 14 objectives to help move UNC athletics toward its goals, and also generated a new mission statement for the department: "We educate and inspire through athletics."

"We must structure our program so that what we do compliments and helps to fulfill the true mission of the University of North Carolina," Director of Athletics Bubba Cunningham said in a statement. "We will strive to succeed at the highest levels in the classroom and competitively; and our administrative staff will be accountable for supporting the goals and aspirations of our 28 sports and 700-plus students." North Carolina Logo More UNC Stories

The four priorities devised by the strategic planning committee are: Alignment with the university's mission of educating students, finishing in the top three in the ACC and top 10 nationally academically in each sport, finish in the top three in the ACC and top 10 nationally athletically in each sport and engaging administratively with internal and external constituents to pursue the resources and structures to achieve those benchmarks of success.

Cunningham also expressed a desire to have UNC positioned to have a voice in the ongoing conversations about the future of college athletics both inside the ACC and out, saying that the department's vision is to lead in all it does.

"The only way to do that is to have a program that people can look to with pride in how we are recruiting and educating our student-athletes, how we are faring competitively at the ACC and national level and how we are growing and developing our professional staff," he said. 

UNC said its academic success will be measured by factors like the NCAA's Academic Progress Rates, graduation rates, ACC honor roll and dean's list. Athletically, Cunningham's staff will rely on the NACDA Directors Cup, postseason appearances, national rankings and NCAA and ACC finishes in regular-season and post-season play. 

In attempting to align with the university's overall goal of education, the athletic department will aim to build stronger relationships with the university community and actively "shape the future of college athletics." 

Academically, UNC will aim to improve the academic profile of its incoming student-athletes while offering its athletes support in their efforts to graduate. Athletically, UNC will look to attract, develop and retain the best coaches in an effort to win championships.

"The objectives give us a starting point where we can really make an impact on the University community on a daily basis," Cunningham said. "These are the basic building blocks for continuing the many years of success that Carolina has been known for an respected throughout college athletics."

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  • FourAutumn Jan 10, 2013

    Another example of how clueless you really are. How sad.

  • FourAutumn Jan 10, 2013

    do you know the make-up or political background of the BOG's? I have already shown you that the Chair is a Republican. You never answered if you thought he was involved in the "coverup".

  • FourAutumn Jan 10, 2013

    I'm guessing the "some" you refer to are you and your fellow Crack Pride posters.

    so silly

  • TruthBKnown Banned Again01 Jan 10, 2013

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    Where did I say that? Carolina is more liberal and democrat. Republicans, not so much. Good chance of replacing those Carolina liberals and democrats with a likely State-friendly democrat.

    Nowhere did I say one party was more moral than the other. But we all know republicans are, since you brought it up.

  • heelsforever Jan 9, 2013

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    Maybe FackFride's own FryingPan can get him on the phone...

  • heelsforever Jan 9, 2013

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    How did I miss the part in yuor quoted text where he said he "didn't try"?

  • heelsforever Jan 9, 2013

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    Cracks me up when someone lets on that they believe one political party is more moral than the other.

  • heelsforever Jan 9, 2013

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    Be honest; no matter who investigates Chapel Hill you will say they are covering up unless they come out and say its the most wicked place in the history of mankind. In fact, you could investigate them yourself and when you found nothing more you would loathe yourself until the day you die.

  • 903 mens national championships Jan 9, 2013

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    In Martin's opening statement about this "not being an athletic issue and it was an academic issue", his next statement was, "And that is even worse."

    To some people it is worse. But I haven't seen much of that sentiment from the folks around here.

  • StunGunn Jan 9, 2013

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    In Martin's opening statement about this "not being an athletic issue and it was an academic issue", his next statement was, "And that is even worse."

    I thought Gov-Elect McCrory said something about further investigations, but I don't know to what extent he intends to go with the investigation(s).

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