North Carolina

Success of athletic programs preserving UNC's image

Posted July 15, 2011

— How a program is perceived on both regional and national levels can have a tremendous impact on everything from sponsorship deals, booster funding, recruiting and fans – not to mention the livelihood of coaches and administrators.

University of North Carolina Athletic Director Dick Baddour knows this. When questions surrounding the football program began to swirl, Baddour says his goal was to preserve the image of the school and all of its athletic programs.

“The success of so many of our programs highlight (our) brand and bring it into focus,” {{a href="audio-a"}}Baddour said Friday morning on Mark and Mike, The Insiders on 620 the Buzz.{{/a}} “We were concerned about the perception of the University of North Carolina and we wanted to handle the investigation in absolutely the right way. We felt that was the first thing we could do if we had any slippage in terms of views of the University of North Carolina; if the response (was), ‘well, that’s really a difficult situation, difficult set of circumstances, but the university’s handling it the right way.’ We have got tremendous response in the way that we have handled it.”

Entering the next academic year, UNC is going well beyond the headlining troubles and is filled with both excitement and expectations.

“I can name six, seven, eight programs that will be competing for national championships,” Baddour said. “In September, we will dedicate the most outstanding facility that we’ve ever built at the University of North Carolina.”

That building, of course, is the multi-million dollar expansion in the east end zone of Kenan Stadium. The soon-to-be dedicated Laudermilk Center for Student Excellence will add about 3,000 premium club seats and give the stadium a fully enclosed feel. The center will be the go-to for over 800 student-athletes daily providing the strength and conditioning facilities, offices, Leadership Academy and more.

Beyond that, the baseball program has boosted the perception of the institution regionally and nationally. Having reached the College World Series five of the last six years and undergone a recent $25 million renovation to the stadium that sits in the heart of the campus, the program serves as a model for others at the school.

“We’re blessed with some outstanding facilities, at the same time we do have some needs,” Baddour said. “You look at facilities as an investment for your future and you don’t want to do something just because you are in an arms race. You want to do it because it will have an impact on your program and baseball is a perfect example of that.”

That said, Baddour is aware that further repairs to the school’s image are in order.

“(Our goal was) the University of North Carolina department of athletics would be better as a result of this,” Baddour said. “We would put things in place to reduce the possibility that this would ever happen again. We used as our model what happened here in the 60's with our basketball program and now the basketball program is viewed as absolutely a program of complete integrity.

“We are well on our way of putting many of those projects in place. A thorough review of the academic support program, enhancement of the compliance program and a number of things associated with football as a way we educate in regards with agents. Those things have been in place, they have been talked about in detail and we’re not finished with it.”

Not lost on Baddour is that the institution is one of all motives. There are students, professors, student-athletes and administrators, and not everyone’s focus is the same – hence what is expected of them is not always the same.

“There are so many complicated issues dealing with student athletes,” Baddour said. “You have this notion that you want your student-athletes to be treated like anybody else on campus, but you have this whole other set of expectations that come with being a student-athlete at the University of North Carolina.”

If Baddour is able to ride the rough waves recently brought about by the football program in the same manner as the school did with the basketball program five decades ago, the perception of the school that boasts so many national titles might also be one of resiliency.


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  • QC Jul 21, 2011

  • QC Jul 21, 2011

  • ciscopack Jul 18, 2011

    How do you do Miss Wiley? How do you do Miss Wiley?

  • michael12 Jul 17, 2011

    And McAdoo's lawyer isn't just a UNC graduate. He's a Morehead Scholar, a former member of UNC-Cheat's Board of Visitors, a former member of another UNC academic board, and A FORMER BOARD MEMBER OF THE RAMS' CLUB.

    What kind of real, adverse proceeding was this again?

  • michael12 Jul 17, 2011

    Schoonmaker is such a pathetic homer. Where's your story on the McAdoo plagiarism, Aaron?

    At least we have the N&O to do your work for you. Maybe you and Erin Summers can get volume discounts when you buy your Carolina cheerleader skirts.

  • NCSU84 Jul 16, 2011

    View quoted thread

    Just ate lunch so I'm happy and not getting upset.

  • duane11 Jul 16, 2011

    View quoted thread

    i have to admit, when i saw the previous article about State and the revenue sports i was thinking....'this is fodder for non-State fans to wail away with smack-talk'...then there was the ecu article about the recent successes and Terry Hollands influence(i have much respect for Holland)....when i saw this article, it immediately hit me that the previous articles were the set-up for another unc feel-good, damage control article, with the previous articles strategically placed to make the unc article seem a logical progression....instead of what it is....i am not saying i have any 'links'(so dont bother asking), i am saying that is what struck me right away, starting with the uneasy feeling about the State article....pretty ingenious on their's that for a conspiracy??????Go Wolfpack!!

  • anti-Hans Jul 16, 2011

    View quoted thread

    Thank you for your points 4yourconsideration. Everyone should READ this and comprehend it. Well, the non-UNC fans anyway already understand it, and the UNC fans dont understand it. They just blindly follow their team wearing their WalMart t-shirts. You sir, have said it all, and I commend you for your views.

  • GC Jul 16, 2011

    View quoted thread

    Good one Smitty 3. Another typically moronesque reply from you.

    Your football coach cheated. Your football team cheated. Your academic support team cheated. Your A.D. tried to cover it up. Your chancellor tried to cover it up. They both refused to actually see that a football player plagiarized a paper that they loudly declared was the player's OWN work. Your own board of trustees have tried to minimize the problem all the while being the source of the problem by insisting on backing Butch Davis. Their zeal to win at any cost has tarnished your school's self annointed reputation that obviously now it doesn't deserve.

    You know it. I know it. Everyone reading this post knows it. Everyone who pays attention to college sports knows it. Your best bet is to quit acting like its not a big deal and admit what the rest of the sports world easily understands. UNC has been caught cheating red handed.

  • 4YourConsideration Jul 16, 2011

    View quoted thread

    Disclaimer: I did not attend classes at UNC, NCSU, Duke or any other area school for that matter. I don't really follow sports closely anymore and frankly don't care about the rivalries.
    It has been my life experience that there are very few true coincidences. And where there is smoke, there is usually fire. How anyone can look at the body of information coming out of Chapel Hill and not clearly see a broad cover-up underway is beyond me. Simply saying you are being open and cooperative does not make it so.
    One more stick was just thrown onto the ever-growing pile of questionable happenings. This one lends credence to posters referring to McAdoo’s lawsuit as a joke orchestrated by the University itself. His attorney, Mr. Huffstetler; is a UNC grad that works for the firm of Nelson Mullins – which happens to have two members of the UNC BOG on their staff. (Charles Mercer & Peter Hans). You can check out all three at the link below:
    There are literally hundreds of law firms in the greater Triangle metro area. How does McAdoo happen to align himself with a firm that has two of the 32 members of the UNC BOG on staff? What are the odds this is strictly coincidental? I don’t know enough about what constitutes conflict of interest to say whether this passes the litmus test or not. But the kid is suing the flagship campus - and is represented by a firm that has attorneys involved with managing the university system?
    The obfuscation, withholding of evidence and incorrect information that has been spewed by the UNC administration spells cover-up. Claims of “I didn’t know” by the coach are the result of either incompetence or a blatant attempt to hide complicity. Whether the NCAA slaps UNC on the wrist or orders a nuclear strike on the campus doesn’t matter to me. I’ve been around the block too many times not to recognize corruption when I see it.




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