What is included in NC State's all-sport apparel deal?
Posted April 25, 2012
North Carolina State agreed to a four-year apparel deal with Adidas Wednesday, but what does that mean?
NC State Executive Senior Associate AD Chris Kingston walked me through parts of the agreement. He was one of the negotiators of the deal along with Director of Athletics Debbie Yow.
Visibly, all 23 of the Wolfpack athletic teams will sport Adidas as long as the company makes their product.
Take baseball for example. Their uniforms will have the Adidas logo but the team will continue to use Louisville Slugger bats and the fielding gloves they currently have. Golfers from head-to-toe will wear Adidas but their clubs are Taylor Made or their selection. Swimmers will continue to wear the Speedo brand swimsuits but warm-ups and t-shirts will carry the Adidas logo.
Football and basketball have been sporting the Adidas brand for the past few years from head-to-toe. Men's basketball will not use the Adidas ball, but worked an agreement to use the Wilson brand ball, official ball of the NCAA tournament.
Financially, over the next four years, NC State will receive $425,000 per year in cash and a minimum of $75,000 in licensing per year. Over the life of the four-year contract, they will receive $5.05 million in wholesale Adidas products.
The all-apparel deal will also save the athletic department about $3.6 million dollars in product purchases they would have had to make on their own over four years.
NC State is one of 13 BCS schools with all-sport apparel deals with Adidas joining Notre Dame, Tennessee, Kansas, Wisconsin, Louisville, Michigan, Indiana, Cincinnati, Texas A&M, UCLA, Mississippi State and Nebraska. Each school negotiates their own deal with Adidas.
From an image standpoint, "We are in some elite company with only 12 other schools," Kingston said.
He also pointed out NC State is the only Adidas school in the ACC and the only one that touches the east coast. "This offers us unique co-branding opportunities."