Jeff Gravley

What is included in NC State's all-sport apparel deal?

Posted April 25, 2012

North Carolina State agreed to a four-year apparel deal with Adidas Wednesday, but what does that mean?

NC State Executive Senior Associate AD Chris Kingston walked me through parts of the agreement. He was one of the negotiators of the deal along with Director of Athletics Debbie Yow.

Visibly, all 23 of the Wolfpack athletic teams will sport Adidas as long as the company makes their product. 

Take baseball for example. Their uniforms will have the Adidas logo but the team will continue to use Louisville Slugger bats and the fielding gloves they currently have. Golfers from head-to-toe will wear Adidas but their clubs are Taylor Made or their selection. Swimmers will continue to wear the Speedo brand swimsuits but warm-ups and t-shirts will carry the Adidas logo. 

Football and basketball have been sporting the Adidas brand for the past few years from head-to-toe. Men's basketball will not use the Adidas ball, but worked an agreement to use the Wilson brand ball, official ball of the NCAA tournament.

Financially, over the next four years, NC State will receive $425,000 per year in cash and a minimum of $75,000 in licensing per year. Over the life of the four-year contract, they will receive $5.05 million in wholesale Adidas products.

The all-apparel deal will also save the athletic department about $3.6 million dollars in product purchases they would have had to make on their own over four years.  

NC State is one of 13 BCS schools with all-sport apparel deals with Adidas joining Notre Dame, Tennessee, Kansas, Wisconsin, Louisville, Michigan, Indiana, Cincinnati, Texas A&M, UCLA, Mississippi State and Nebraska. Each school negotiates their own deal with Adidas. 

From an image standpoint, "We are in some elite company with only 12 other schools," Kingston said.

He also pointed out NC State is the only Adidas school in the ACC and the only one that touches the east coast. "This offers us unique co-branding opportunities." 


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  • daniel81nc Apr 26, 2012

    View quoted thread

    i don't mind state having teams for manly activities. what you do you in your spare time? sip fancy coffee while watching sex in the city or listening to barbra streisand? not sure that is a sport. i would look at which schools also participate in these and are ranked as well before opening that little flap trap of yours. last i saw names like bama,auburn and florida were in it big time but their programs are jokes too right?

  • Me again Apr 26, 2012

    Will the Rifle team get to pick their own rifles and the Fishing team be able to pick their own rods and reels?

  • Me again Apr 26, 2012

    View quoted thread

    Justin Boot and Roper finished 2nd/3rd respectively.

  • OGE Apr 26, 2012

    View quoted thread

    No that'd be the Bob Barker Company...I heard orange jump suits are all the rage.

  • dsalter Apr 26, 2012

    Just another way Debbie Yow is turning around the to bottom.

  • VT1994Hokie Apr 25, 2012

    I wrote on the first one...that State was going to receive a sweet deal.

  • bigfella Apr 25, 2012

    Interesting that women's basketball isn't mentioned since they wear Nike.

  • chaddy796 Apr 25, 2012

    View quoted thread

    Wasn't Carolina close to an agreement with Vera Bradley or was it Hello Kitty?

  • davidgnews Apr 25, 2012

    Great article ! There are a lot of terms I've personally never considered with these type of deals, so it was very informative.

    Good to see they kept their options open especially at the equipment level, makes a lot of sense (choice of clubs, basketball, bats, etc).

  • tartar1 Apr 25, 2012





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