Heels second to Alabama on Nike pay scale
May 16, 2010
Nike has been known to throw some money around and no one has benefited more than the University of North Carolina ($3.4 million annually). Even Phil Knight's beloved Oregon Ducks ($2.8 million) doesn't get the yearly apparel pay out as the Tar Heels.
Well, now there's a new leader reaching into Nike's bottomless pit of money. The Crimson Tide of Alabama is the proud new owner of Nike's most lucrative deal in college sports. 'Bama inks a seven year extension worth $3.75 million annually.
For the record, the University of Michigan, who was a long time Nike client, has the richest deal in college sports, an eight year deal with Adidas worth $66.5 million which pays out in the neighborhood of $8.3 million per year.