Erin Summers

An All-Star success

Posted February 2, 2011

I’ve been to some major sporting events but have never taken in an All-Star weekend for any professional sport.

Now that Raleigh has quieted back down to its normal hum, the posters have been removed from building fronts and the Hurricanes are back on the ice focusing on the playoffs – I can’t help but come to the conclusion that my first All-Star weekend may be the best one I experience ever.

It’s no secret the national buzz has been extremely positive over the course of the weekend. And though the emails from the NHL have slowly come to halt with the close of All-Star weekend Sunday evening, one did pop up Wednesday that solidified peoples remarks.

“By all measures, this was one of the NHL's most successful All-Star weekends ever with fans and our corporate partners embracing the event in a big way,” said NHL COO John Collins. “Our hosts in Raleigh did a tremendous job and it was gratifying to see the entire community energized around hockey. Our new innovation, the Player Fantasy Draft, was a huge hit. The Skills Challenge and the All-Star Game saw substantial viewership and digital increases.”

That’s high praise from someone who has been to a lot of NHL events, but putting it in numbers shows it that more clearly.

  • VERSUS scored its most watched NHL-All Star game in network history, hitting 2 million viewers at its peak.
  • VERSUS averaged 1.18 million viewers for the SuperSkills competition, a 35 percent increase over 2009.
  • The Fantasy Draft saw an average of 624,000 viewers a 107 percent increase from regular season game viewership on VERSUS.
  • Corporate sponsorship was up 42% over the last U.S. based game.
  • Overall retail sales were the best for an All-Star Game held in the United States in seven years and the third best in history for U.S.-based games.

The numbers don’t lie. And even though I have nothing to compare it to, I’d agree it was a pretty big success. The city was electric all weekend. Being a downtown resident each morning I could hear the festivities starting on Fayetteville St. and each morning I found myself walking downstairs and into Raleigh Wide Open and The Fan Fest to take it all in.

People of all ages flooded the streets and it was heart warming to see all the smiling faces. I met people from all over the country but most were true Carolina fans rocking their Hurricanes jerseys, showing pride in their team and State.

But Fayetteville Street wasn't the only strip that reaped the benefits of the All-Star event, each night hockey players and famous commentators could be spotted on Glenwood taking in dinner and drinks. Cabanas were selling like hot cakes at Solas, dinner reservations were hard to come by at Sullivans and The Progress Energy Center transformed Sunday night into a posh nightclub for the VERSUS after-party.

Raleigh really out-did itself as the place to be and be seen over the weekend.

From the Fanstasy Draft, to the SuperSkills, and then to the actual All-Star game I was impressed by the fan support here locally and how well it all came together. I had the opportunity to go to the All-Star game and it was truly a spectacle. The RBC Center turned into a light and graphics effects show, and the players really felt the love for the game and hospitality from the fans.

It was a great weekend for Raleigh and even though the NHL-All Stars have left town and everyone is back to business as usual, Raleigh will continue to reap the benefits from the national spotlight for a long time to come.

 

And just in case you need more proof...

“With the sports world raving about the innovative player draft at this past weekend's NHL All-Star Game, the focus now shifts to other sports that have gotten heat over outdated and uninteresting formats.” – CBSSports.com

“Officially the most exciting All-Star format in professional sports.” – Yahoo Sports

“A brilliant innovation.” – Yahoo Sports on the Player Draft

“Raleigh will be a tough All-Star act to follow…What a party it was…The bar has been raised high by the friendly folks in Raleigh.” – Ottawa Citizen

“There were many good things about the event in Raleigh. Even for the most cynical media types, it was hard not to feel a good deal of affection for the new innovation.” – ESPN.com

1 Comment

Please to add a comment.

Oldest First
View all
  • ncguy Feb 3, 9:45 a.m.

    Erin is very Hot!

  • SEC: Arkansas at Florida

    Today at 2:00 pm on WRAL-TV

  • PGA: Waste Management Phoenix Open

    Today at 3:00 pm on WRAL-TV

  • Big 10: Michigan at Michigan State

    Tomorrow at 1:00 pm on WRAL-TV

  • ACC: Duke at Virginia

    Tonight at 7:00 on 620am

  • NHL: Hurricanes at NY Rangers

    Tonight at 7:00 on 99.9 The Fan

  • Super Bowl: Seattle vs. New England

    Tomorrow at 6:30 pm on 99.9 The Fan

Scoreboard
Local
1st
GT 27
NCSU 37
 
4:00pm Today
LOU
UNC
7:00pm Tonight
NYR
CAR
7:00pm Tonight
UVA
DUKE
7:00pm Tonight
ETST
NCCU
 
9:00pm Tonight
DEN
CHA
7:00pm Tonight
ORL
DAL
7:00pm Tonight
IND
SAC
 
7:00pm Tonight
WAS
TOR
7:30pm Tonight
DET
HOU
7:30pm Tonight
ATL
PHI
8:00pm Tonight
MIN
CLE
8:00pm Tonight
MEM
OKC
8:30pm Tonight
MIL
POR
9:00pm Tonight
DEN
CHA
9:00pm Tonight
SAN
LAC
10:30pm Tonight
GSW
PHO
1st
TENN 17
AUB 19
 
1st
CLEM 27
BC 12
 
1st
STJOE 20
DAVID 19
 
1st
GT 27
NCSU 37
 
1st
PITT 35
ND 32
 
1st
STJ 27
PROV 23
 
1st
UNH 29
USB 23
 
1st
WVU 28
TTU 14
 
1st
TEMPL 22
TULA 5
 
1st
EMICH 16
WMICH 13
 
Half
IOWA 36
WISC 42
 
1st
SHU 26
XAV 31
 
1:00pm Today
UF
ARK
1:00pm Today
STET
LIP
 
1:00pm Today
ILL
PSU
1:00pm Today
TULSA
SFLA
1:05pm Today
INDST
BRAD
 
2:00pm Today
MAINE
GTDNS
 
2:00pm Today
UGST
ARKST
 
2:00pm Today
LEH
BU
 
2:00pm Today
MARQ
BUT
2:00pm Today
DEL
COC
 
2:00pm Today
CREI
GEOR
2:00pm Today
CLST
UWGB
 
2:00pm Today
NEOM
MAST
 
2:00pm Today
LOYC
ILLST
 
2:00pm Today
KU
KYST
2:00pm Today
JVU
KNST
 
2:00pm Today
MSST
LSU
2:00pm Today
SHU
MNTER
 
2:00pm Today
VCU
RICH
2:00pm Today
ISU
TCU
2:00pm Today
BING
MLOWELL
 
2:00pm Today
HART
VERM
 
2:00pm Today
DEP
VILL
2:00pm Today
WAKE
VT
3:00pm Today
FAM
COOK
 
3:00pm Today
NDAK
IDST
 
3:00pm Today
ARMY
GHND
 
3:00pm Today
BEL
TENT
 
3:00pm Today
TXSA
UAB
3:00pm Today
ILLCH
VALPO
 
3:05pm Today
DRAK
EVAN
 
3:15pm Today
IND
RUTG
3:30pm Today
UMO
BST
 
4:00pm Today
RMU
BRY
 
4:00pm Today
WAGN
CCST
 
4:00pm Today
GWEBB
CCAR
 
4:00pm Today
MDES
COPST
 
4:00pm Today
RFLSH
FD
 
4:00pm Today
RIU
GWU
4:00pm Today
SCAR
UGA
4:00pm Today
Terriers
LIU
 
4:00pm Today
PAC
LMU
 
4:00pm Today
STLU
UMASS
4:00pm Today
HOW
MRGST
 
4:00pm Today
DREX
UNCW
 
4:00pm Today
LOU
UNC
4:00pm Today
MIZZ
MISS
4:00pm Today
ALCOR
SOUTH
 
4:00pm Today
NIOWA
WICHS
4:00pm Today
JMU
WMARY
 
4:00pm Today
RAD
WINT
 
4:15pm Today
EILL
SIUE
 
4:30pm Today
UNCA
CAMP
 
4:30pm Today
MORE
EKENT
 
4:30pm Today
NICST
INCWORD
 
4:30pm Today
CMICH
OHIO
 
4:30pm Today
TEXAM
VANDY
5:00pm Tonight
UWMIL
DET
 
5:00pm Tonight
LAMON
SALA
 
5:00pm Tonight
UNCG
WCU
 
5:05pm Tonight
EWASH
IDAHO
 
5:30pm Tonight
SDKST
DEN
 
5:30pm Tonight
SHSU
HOUB
 
5:30pm Tonight
MVSU
JST
 
5:30pm Tonight
TXST
LALAF
 
5:30pm Tonight
LATU
MARS
5:30pm Tonight
SD
ORU
 
6:00pm Tonight
PVU
ALAAM
 
6:00pm Tonight
GRAM
ARKPB
 
6:00pm Tonight
PRIN
DART
 
6:00pm Tonight
SCST
DELST
 
6:00pm Tonight
COLST
FRES
6:00pm Tonight
NORST
HAMP
 
6:00pm Tonight
MINN
NEB
6:00pm Tonight
WYO
NEV
6:00pm Tonight
SAV
NCAT
 
6:00pm Tonight
GAELS
PEPP
 
6:00pm Tonight
NW
PURD
6:00pm Tonight
BAY
TEX
6:00pm Tonight
CHAT
CITA
 
6:00pm Tonight
SMISS
WKENT
6:00pm Tonight
CORN
YALE
 
7:00pm Tonight
LAM
ABCHRIST
 
7:00pm Tonight
BGU
AKR
 
7:00pm Tonight
KENT
ALA
7:00pm Tonight
CLMB
BRO
 
7:00pm Tonight
LIB
CSOU
 
7:00pm Tonight
BUCK
COL
 
7:00pm Tonight
UVA
DUKE
7:00pm Tonight
NE
ELON
 
7:00pm Tonight
CHAR
FIU
7:00pm Tonight
ODU
FATL
7:00pm Tonight
SAMF
FUR
 
7:00pm Tonight
DUQ
GMAS
7:00pm Tonight
PENN
HARV
 
7:00pm Tonight
LBSU
HAW
 
7:00pm Tonight
BONA
LAS
7:00pm Tonight
NAVY
LAF
 
7:00pm Tonight
PBY
LONG
 
7:00pm Tonight
WOFF
MERC
 
7:00pm Tonight
ETST
NCCU
 
7:00pm Tonight
MCNST
NO
 
7:00pm Tonight
FLGC
NKENTUCKY
 
7:00pm Tonight
IONA
PETE
 
7:00pm Tonight
STEPH
TAMCC
 
7:00pm Tonight
UNF
USCU
 
7:30pm Tonight
GSOUT
ARKLR
 
8:00pm Tonight
UCR
CSNO
 
8:00pm Tonight
SELA
NWST
 
8:00pm Tonight
OKST
OKLA
8:00pm Tonight
UNT
RICE
8:00pm Tonight
SDU
USF
 
8:00pm Tonight
NMU
SJST
8:00pm Tonight
PEAY
SEMIZ
 
8:00pm Tonight
NILL
TOL
 
8:00pm Tonight
HOF
TOWS
 
8:00pm Tonight
SMU
UCF
8:00pm Tonight
MURST
TENNM
 
8:00pm Tonight
SDST
UTST
8:05pm Tonight
MIZST
SILL
 
8:15pm Tonight
TXARL
TROY
 
8:30pm Tonight
TXSOU
ALAST
 
8:30pm Tonight
TENST
JVST
 
8:30pm Tonight
WASU
STAN
9:00pm Tonight
GRCN
CHIST
 
9:00pm Tonight
UTEP
MTST
9:00pm Tonight
SUTAH
NARZ
 
9:00pm Tonight
BYU
SCU
 
9:00pm Tonight
NMST
TXPA
 
9:00pm Tonight
NCOL
WEBER
 
10:00pm Tonight
UNLV
AFA
10:00pm Tonight
UCD
CPSL
 
10:00pm Tonight
GONZ
MEM
10:00pm Tonight
CALST
SEAT
 
10:00pm Tonight
UCI
UCSB
 
10:05pm Tonight
SACST
MONT
 
10:05pm Tonight
PORST
MNTST
 
10:30pm Tonight
UCLA
COL
10:30pm Tonight
WLVRN
UMKC
 
1:00pm Today
MON
WAS
2:00pm Today
DET
NYI
3:00pm Today
OTT
ARI
7:00pm Tonight
NYR
CAR
7:00pm Tonight
WIN
DAL
7:00pm Tonight
NJD
FLA
7:00pm Tonight
BOS
LOS
7:00pm Tonight
PHI
TOR
7:30pm Tonight
TAM
CLB
10:00pm Tonight
CAL
EDM
10:30pm Tonight
SJS
CHI