banner
Ken Medlin

Motor sports needed a day like Sunday

Posted May 29, 2011
Updated May 30, 2011

It was everything you could ask for in a race – twice.

And motor sports needed it. Or, umm… them.

The “powers that be” for NASCAR and Indy racing have to be smiling after two exciting finishes captivated fans Sunday.

Rookie JR Hildebrand’s last-lap mistake cost him an Indy 500, but it gave a race that has faded in its luster a much-needed publicity boost.

Hours later Dale Earnhardt, Jr., NASCAR’s most popular driver by far, ran out of gas in the final turn at the Coca-Cola 600, losing a chance at his first victory in 105 races.

Both were heartbreaking defeats, albeit for drivers at much different points in their careers. But moments like these draw fans in by the droves. These are “water cooler” moments, things people come up to you and ask: “Did you see that?”

People often complain of races being "boring," and at times they can be uneventful. The irony is that those are normally the races that are run cleanly. But, those are also the people sports hope to reach. Non-fans equate to untapped markets, and you can't grow without tapping into new markets.

That's why compelling dramas like those we saw on the tracks Sunday are so important. For us, it's an enjoyable spectacle - but for NASCAR and Indy racing it's good for business.

Exciting finish at Coca-Cola 600 Exciting finish at Coca-Cola 600

Motor sports giants NASCAR and Indy racing aren’t going anywhere anytime soon, but they needed a boost as much as any business does these days.

They got their boosts, even at the expense of Earnhardt, Jr. and Hildebrand.

4 Comments

Please to add a comment.

Newest First
View all
  • Packman24 May 30, 2011

    Jr.'s just not like his dad. He won't win in another 105 races either. HE SUCKS

  • VT1994Hokie May 30, 2011

    I hate it for Dale Jr. It has to hurt him, and his crew. Hard to believe he hasn't won in this length of time.

  • rayrayjay17 May 31, 2011

    poor Junya!!!!!!!!! Nascar tried its best to give him a win!! poor guy!!!!

    NASCAR REALLY SUCKS!!!

    AS FAR AS HARDICK IS CONCERNED!! HE MAKES ME SICK!!!!!!!!!!!!!! VOMIT SICK!!!

  • rayrayjay17 May 31, 2011

    I WANT TO BE WATCHING WHEN SOMEONE PUTS HARDICK "THROUGH" THE WALL--NOT JUST IN IT!!

  • PGA: John Deere Classic

    Saturday at 3:00 pm on WRAL-TV

  • PGA: John Deere Classic

    Sunday at 3:00 pm on WRAL-TV

  • MiLB: Bulls at Charlotte

    Tonight at 6:50 on Buzz Sports Radio

  • MiLB: Bulls at Charlotte

    Tomorrow at 6:50 pm on Buzz Sports Radio

  • MiLB: Bulls at Charlotte

    Thursday at 6:50 pm on Buzz Sports Radio

Greenbrier (PGA)
PosNameScoreThru
1D. Lee - z-13F
2tD. Hearn - y-13F
2tK. Kisner - y-13F
2tR. Streb - y-13F
5R. Henley-12F
6tC. Collins-11F
6tJ. Hahn-11F
6tD. Lingmerth-11F
6tB. Molder-11F
6tG. Owen-11F
View Full Leaderboard
z = Won in Playoff   y = Lost in Playoff
 
NW Ark Champ (LPGA)
PosNameScoreThru
1N. Choi-15F
2M. Miyazato-13F
3tS. Lewis-12F
3tA. Munoz-12F
3tA. Nordqvist-12F
6tP. Creamer-11F
6tL. Ko-11F
6tM. Lee-11F
9tM. Alex-10F
9tC. Kerr-10F
View Full Leaderboard
 
ATP Scoreboard
Monday, Jul. 6
Wimbledon (ATP/WTA)
Fourth Round
(21) R. Gasquet7 6 67 78  
(26) N. Kyrgios5 1 79 66  
(22) V. Troicki6 77 4 3 3 
V. Pospisil4 64 6 6 6 
(4) S. Wawrinka77 79 6   
(16) D. Goffin63 67 4   
(3) A. Murray79 6 5 6  
(23) I. Karlovic67 4 7 4  
(9) M. Cilic6 4 6 7  
D. Kudla4 6 3 5  
(6) T. Berdych3 3 2   
(12) G. Simon6 6 6   
(2) R. Federer6 6 6   
(20) R. Bautista A2 2 3   
(1) N. Djokovic66 66 6 6 0 
(14) K. Anderson78 78 1 4 0 
 
WTA Scoreboard
Monday, Jul. 6
Wimbledon (ATP/WTA)
Fourth Round
(21) M. Keys3 6 6   
O. Govortsova6 4 1   
(6) L. Safarova61 64    
C. Vandeweghe77 77    
(4) M. Sharapova6 6    
Z. Diyas4 4    
(1) S. Williams6 6    
(16) V. Williams4 3    
(13) A. Radwanska7 6    
(28) J. Jankovic5 4    
(15) T. Bacsinszky1 7 6   
M. Niculescu6 5 2   
(23) V. Azarenka6 6    
(30) B. Bencic2 3    
(5) C. Wozniacki4 4    
(20) G. Muguruza6 6