banner
Ken Medlin

Motor sports needed a day like Sunday

Posted May 29, 2011
Updated May 30, 2011

It was everything you could ask for in a race – twice.

And motor sports needed it. Or, umm… them.

The “powers that be” for NASCAR and Indy racing have to be smiling after two exciting finishes captivated fans Sunday.

Rookie JR Hildebrand’s last-lap mistake cost him an Indy 500, but it gave a race that has faded in its luster a much-needed publicity boost.

Hours later Dale Earnhardt, Jr., NASCAR’s most popular driver by far, ran out of gas in the final turn at the Coca-Cola 600, losing a chance at his first victory in 105 races.

Both were heartbreaking defeats, albeit for drivers at much different points in their careers. But moments like these draw fans in by the droves. These are “water cooler” moments, things people come up to you and ask: “Did you see that?”

People often complain of races being "boring," and at times they can be uneventful. The irony is that those are normally the races that are run cleanly. But, those are also the people sports hope to reach. Non-fans equate to untapped markets, and you can't grow without tapping into new markets.

That's why compelling dramas like those we saw on the tracks Sunday are so important. For us, it's an enjoyable spectacle - but for NASCAR and Indy racing it's good for business.

Exciting finish at Coca-Cola 600 Exciting finish at Coca-Cola 600

Motor sports giants NASCAR and Indy racing aren’t going anywhere anytime soon, but they needed a boost as much as any business does these days.

They got their boosts, even at the expense of Earnhardt, Jr. and Hildebrand.

4 Comments

Please to add a comment.

Newest First
View all
  • Packman24 May 30, 2011

    Jr.'s just not like his dad. He won't win in another 105 races either. HE SUCKS

  • VT1994Hokie May 30, 2011

    I hate it for Dale Jr. It has to hurt him, and his crew. Hard to believe he hasn't won in this length of time.

  • rayrayjay17 May 31, 2011

    poor Junya!!!!!!!!! Nascar tried its best to give him a win!! poor guy!!!!

    NASCAR REALLY SUCKS!!!

    AS FAR AS HARDICK IS CONCERNED!! HE MAKES ME SICK!!!!!!!!!!!!!! VOMIT SICK!!!

  • rayrayjay17 May 31, 2011

    I WANT TO BE WATCHING WHEN SOMEONE PUTS HARDICK "THROUGH" THE WALL--NOT JUST IN IT!!

  • NASCAR: Folds of Honor 500 in Atlanta

    Tomorrow at 1:00 pm on FOX50

  • NHL: Hurricanes at NY Islanders

    Tonight at 5:00 on 99.9 The Fan

  • ACC: NC State at Boston College

    Tonight at 6:00 on WRAL-FM

  • ACC: Syracuse at Duke

    Tonight at 7:00 on 620am

Scoreboard
Local
Final
UCF 66
ECU 71
Final
BC 79
NCSU 63
Final
MIAMI 64
UNC 73
 
4:00pm Today
NCCU
COOK
 
5:00pm Tonight
NYI
CAR
7:00pm Tonight
DUKE
SYR
7:00pm Tonight
WAS
DET
7:30pm Tonight
MIA
ATL
7:30pm Tonight
NYK
TOR
8:00pm Tonight
MIN
MEM
8:30pm Tonight
DAL
BRK
9:00pm Tonight
UTA
MIL
9:00pm Tonight
PHO
SAN
Final
LIP 94
KNST 75
 
Final
GHND 47
NAVY 57
 
Final
LAF 74
ARMY 64
 
Final
AMER 69
BUCK 71
 
Final
UCF 66
ECU 71
Final
STJ 81
GEOR 70
Final
CLEM 70
GT 63
Final
COL 61
LEH 55
 
Final
FSU 59
LOU 81
Final
MD 66
MICH 56
Final
UGA 68
MIZZ 44
Final
BC 79
NCSU 63
Final
LAS 56
RIU 59
Final
UNH 65
MAINE 56
 
Final
IUPUI 80
NEOM 87
 
Final
WINT 80
PBY 53
 
Final
VMI 69
SAMF 80
 
Final
CITA 54
WCU 67
 
Final
DEP 53
BUT 67
 
Final
LONG 70
CAMP 65
 
Final
TULA 47
CIN 63
 
Final
VCU 55
DAY 59
 
Final
TOWS 60
DEL 65
 
Final
WMARY 66
DREX 80
 
Final
JVU 75
FLGC 67
 
1st OT
EVAN 61
ILLST 63
 
Final
BRAD 52
INDST 60
 
Final
MIAMI 64
UNC 73
 
Final
WICHS 74
NIOWA 60
 
Final
UWGB 83
OU 63
 
Final
LSU 73
MISS 63
 
Final
OKLA 67
TCU 60
 
Final
BING 76
UMBC 69
 
Final
AFA 60
UTST 74
 
Final
GTDNS 79
VERM 73
 
Final
XAV 66
VILL 78
 
Final
MNTER 74
WAGN 64
 
Final
ILLCH 61
WRST 46
 
Final
YALE 90
SARAHLAW 55
 
2nd
UAB 45
MTST 32
 
2nd
NDAK 32
SUTAH 47
 
2nd
LIB 32
UNCA 51
 
Half
CHIST 30
WLVRN 14
 
1st
UMO 25
BGU 27
 
1st
SHU 16
LIU 18
 
1st
APP 31
LAMON 19
 
1st
VANDY 7
ALA 9
 
1st
KENT 11
ARK 2
 
4:00pm Today
NCCU
COOK
 
4:00pm Today
MRGST
COPST
 
1st
SHU 5
CREI 13
 
1st
BONA 18
DUQ 11
 
1st
MERC 8
ETST 15
 
1st
UMASS 14
FORD 11
 
1st
RAD 10
GWEBB 8
 
1st
JMU 15
HOF 11
 
1st
BU 9
HC 6
 
1st
KYST 7
ISU 10
 
4:00pm Today
DELST
MDES
 
1st
LOYC 11
MIZST 2
 
1st
IDAHO 7
MNTST 3
 
1st
MCNST 13
NICST 15
 
1st
TTU 7
OKST 8
 
1st
PORT 13
SDU 13
 
1st
BRY 11
Terriers 4
 
1st
RMU 7
RFLSH 13
 
1st
UVA 6
VT 11
 
1st
BAY 13
WVU 4
 
1st
FUR 4
WOFF 4
 
1st
SILL 0
DRAK 0
 
4:30pm Today
FD
CCST
 
4:30pm Today
WMICH
EMICH
 
4:30pm Today
CSOU
HIGH
 
5:00pm Tonight
UNCG
CHAT
 
5:00pm Tonight
SD
SDKST
 
5:00pm Tonight
CARK
SELA
 
5:00pm Tonight
KU
TEX
5:05pm Tonight
EWASH
MONT
 
5:15pm Tonight
TROY
UGST
 
5:30pm Tonight
TXST
ARKST
 
5:30pm Tonight
UNT
ODU
6:00pm Tonight
CORN
DART
 
6:00pm Tonight
NCAT
FAM
 
6:00pm Tonight
PSU
IOWA
6:00pm Tonight
MORE
JVST
 
6:00pm Tonight
PEPP
LMU
 
6:00pm Tonight
SCAR
MSST
6:00pm Tonight
BRO
PRIN
 
6:00pm Tonight
NEV
SJST
6:00pm Tonight
SCST
SAV
 
6:00pm Tonight
BEL
TENST
 
6:00pm Tonight
UF
TENN
6:00pm Tonight
ALAST
TXSOU
 
6:30pm Tonight
SOUTH
ALCOR
 
6:30pm Tonight
JST
MVSU
 
7:00pm Tonight
SEMIZ
PEAY
 
7:00pm Tonight
TOL
BST
 
7:00pm Tonight
KSU
BUF
 
7:00pm Tonight
LBSU
CSFU
 
7:00pm Tonight
MARS
FATL
7:00pm Tonight
STLU
GMAS
7:00pm Tonight
DAVID
GWU
7:00pm Tonight
HOW
HAMP
 
7:00pm Tonight
CLMB
HARV
 
7:00pm Tonight
LAM
INCWORD
 
7:00pm Tonight
YOUNG
UWMIL
 
7:00pm Tonight
TENNM
MURST
 
7:00pm Tonight
ELON
UNCW
 
7:00pm Tonight
ILL
NW
7:00pm Tonight
YALE
PENN
 
7:00pm Tonight
ALAAM
PVU
 
7:00pm Tonight
STJOE
RICH
7:00pm Tonight
UNF
STET
 
7:00pm Tonight
HART
USB
 
7:00pm Tonight
DUKE
SYR
7:00pm Tonight
EKENT
TENT
 
7:00pm Tonight
LATU
TXSA
7:00pm Tonight
NKENTUCKY
USCU
 
7:00pm Tonight
MAST
WILL
 
7:05pm Tonight
UMKC
GRCN
 
7:15pm Tonight
NO
ABCHRIST
 
8:00pm Tonight
SDST
BSU
8:00pm Tonight
NILL
CMICH
 
8:00pm Tonight
RICE
CHAR
8:00pm Tonight
ORU
DEN
 
8:00pm Tonight
WKENT
FIU
8:00pm Tonight
TXPA
NMST
 
8:00pm Tonight
COC
NE
 
8:00pm Tonight
TAMCC
SHSU
 
8:00pm Tonight
SCU
GAELS
 
8:00pm Tonight
HOUB
STEPH
 
8:00pm Tonight
SMISS
UTEP
8:00pm Tonight
MEM
TULSA
8:00pm Tonight
UNLV
WYO
8:15pm Tonight
TXARL
ARKLR
 
8:15pm Tonight
LALAF
GSOUT
 
8:30pm Tonight
TEXAM
AUB
8:30pm Tonight
ARKPB
GRAM
 
9:00pm Tonight
UTAH
ARZ
9:00pm Tonight
NCOL
NARZ
 
10:00pm Tonight
GONZ
BYU
10:00pm Tonight
WEBER
IDST
 
10:00pm Tonight
FRES
NMU
10:00pm Tonight
USF
PAC
 
10:00pm Tonight
CPSL 0
UCD 0
 
10:05pm Tonight
PORST
SACST
 
10:30pm Tonight
SEAT
CALST
 
10:30pm Tonight
CSNO
UCR
 
10:30pm Tonight
USC
WASH
11:59pm Tonight
UCSB
UCI
 
2nd
FLA 0
BUF 2
 
2nd
NAS 2
DET 2
 
5:00pm Tonight
NYI
CAR
5:00pm Tonight
CLB
NJD
5:30pm Tonight
BOS
ARI
7:00pm Tonight
MON
TOR
8:00pm Tonight
PHI
NYR
10:00pm Tonight
COL
MIN
10:00pm Tonight
SJS
OTT
10:00pm Tonight
EDM
STL